Ali Mcguinn Stayart Email & Phone Number

Park City, Ut, Us

Denver, Colorado, United States

Oversee Product Management and Business Strategy for Women’s Flight Series, Trail Run, Outdoor Trail & Adventure Trail in Mountain Exploration.

Denver, Colorado

Global Category Manager, Women’s Mountain Lifestyle

Global Product Manager, Women's Lifestyle Outerwear

Lousiville, Co

Product Line Manager, Women’s Road Apparel, Triathlon Apparel & .comManage the second largest global category for the brand, Women’s Road Cycling Apparel. As well as maintain the product design & development processes for Triathlon and SMU .com apparel.Drove the introduction of new consumer profiles for all categories, establishing purposeful design & development. Created a business case and new category focus for the brand, allowing the opportunity for additional incremental business… Show more Product Line Manager, Women’s Road Apparel, Triathlon Apparel & .comManage the second largest global category for the brand, Women’s Road Cycling Apparel. As well as maintain the product design & development processes for Triathlon and SMU .com apparel.Drove the introduction of new consumer profiles for all categories, establishing purposeful design & development. Created a business case and new category focus for the brand, allowing the opportunity for additional incremental business in a declining market. Execute product management and merchandising responsibilities throughout the organization inresearch, design and development, marketing and sales. Show less

Boston, Massachusetts

Individually manage the Global Women's Lifestyle Apparel product line, a $50M yearly business, by developing and executing a business plan and market strategy. Work cross functionally with Development, Design and Merchandising teams to successfully meet business plans and long term visions. By continually evaluating the ever-changing trends through market research, I successfully manage on-going in-line products ensuring continuous improvements in product features in order to build a superior… Show more Individually manage the Global Women's Lifestyle Apparel product line, a $50M yearly business, by developing and executing a business plan and market strategy. Work cross functionally with Development, Design and Merchandising teams to successfully meet business plans and long term visions. By continually evaluating the ever-changing trends through market research, I successfully manage on-going in-line products ensuring continuous improvements in product features in order to build a superior global product line, which continues to grow season over season. Show less

Boston, Ma

Manage multi-million dollar New Balance brand partnership with Walt Disney World Parks and Resorts through multiple touch points including co-branded footwear creation and sales, event planning and execution at multiple runDisney events, Magic of Healthy Living with Disney Parks Cast Members and brand integration at ESPN Wide World of Sports.Recipient of Global Marketing Award, 2015Recipient NB Star, 2014Recipient Team of the Quarter, Q2 2010, Q3 2011, Q1 2013, Q1 2014, Q4 2014

Greater Boston Area

Integrated global brand messaging into high school, regional and major marathon events including advertising campaigns, retail partnerships, event production and merchandise design and retail planning. Collaborated with appropriate partners to bring events to life through multiple touch points including media buys, in-book advertisements, social media platforms and in-store product displays.

Greater Boston Area

Executed integrated global event marketing initiatives for regional events, major marathons and high school track and field, including management of social media assets and brand marketing initiatives. Supported 25 elite Team New Balance athletes and 16 Technical Marketing Field Reps.

Write and edit weekly articles for the student newspaper. Interview univeristy students, falculty and community members.

Write and edit weekly articles for newspaper. Interview article sources including university students, faculty and community members.

Working Summers of 2006 and 2007, and Winter of 2007, helped with customers with product selection, helped create product displays, maintained the dressing rooms and the apparel floor, helped customers with purchasing items