Alison Fitz Mickelson Email and Phone Number

Design & Creative Direction Consulting Services

Designed, developed, evaluated, and maintained a complete redesign of starthrower.com. From competition research, information architecture, wire-framing, and user testing, to production (HTML, XML, CSS, video, SEO, and SSL certification), all while learning and implementing a new ERP (Enterprise Resource Planning) / CRM / eCommerce platform —specifically, Connected Business. The resulting 300+ page site was a project I took great pride inDesigned and developed graphics, illustrations, and other visuals to represent complex content, facts, processes, and procedures leveraging advanced software knowledgeImplemented brand identity; including logos, advertising, marketing (print and online). Independently conceived, produced and executed a multitude of print and online projects for internal and third-party use. Have honed a keen sense of marketing for both B2B and B2C applications.Expanded our marketing audience by over 3,000 subscribers by deploying digital media strategies including video and social media (Facebook, Twitter, LinkedIn, Vimeo, Youtube, etc.)Designed, developed, produced, and maintained promotional marketing materials and learning solutions for print and online distribution, including video and mobile, under tight deadlinesConceptualized, wrote and produced package designs, social media campaigns, product launch press releases, and distributor resources (marketing, product and distribution resources)

Designed invitations, save-the-dates, HTML emails, Flash promotions on the website, large-format signage and other marketing collateral for summits & conventions, in addition to sales collateral, corporate business presentations and holiday correspondence. I was also responsible for press checks with the chosen printer.Managed project budgets and set deadlines.Collected and packaged projects for final print or web-ready execution and deployment.

Created print media for clients advertising with the paper. Designed spec ad campaigns for prospective advertisers.Produced media that was appropriate for the placement in specific parts of the paper, including 4cp, PMS for offset printing.Intense daily deadlines met consistently and with pleasure.

Created black & white, 4-color & PMS layouts for ads and inserts.Placed these ads and editorial content in the newspaper.Met client and sales expectations while working under intense deadlines.Assisted in streamlining production procedures.Special section designer.Became responsible for the planning, positioning and percentage ratio of ads to editorial in the weekly publication.