Editor In Chief
Current• Appear as on-air spokesperson for TV segments reporting on trends in both the toy and pop culture industries, including TODAY Show, ABC World News Now, HLN Weekend Express, and local and syndicated news stations (reel or full segment clips can be provided)• Write, design and layout articles for four print Pop Insider publications per year • Copy edit and proofread articles for the company’s 10 annual publications (The Toy Book and The Pop Insider), two websites (toyinsider.com and popinsider.com), and two e-newsletters (TI Weekly and PI Weekly)• Test and select products to feature in the semi-annual Toy Insider publication, featured in the November issue of Family Circle magazine (16 million circulation)• Manage, curate, assign, edit, and contribute daily editorial and sponsored content for both websites • Oversee the execution of sponsored branded social media campaigns, both in-house and from outside sponsored partners• Compile, curate, and write content for weekly TI Weekly and PI Weekly newsletters• Script and assist filming of weekly Play x Play videos featured on Facebook, Twitter, YouTube, and Instagram• Foster relationships with toy, collectible, and entertainment companies for both reviews and on-air segments• Oversee the design of all print materials: magazines, event promotions for in-house or outside events and trade shows, and both websites and social media sites• Consult redesign, maintenance, and SEO of The Toy Insider and the Pop Insider websites• Attend trade shows ranging from industry-based toy fairs to consumer-based comic-cons year-round to report on trends and industry news• Organize and coordinate events each year for two major press outlets and digital influencers