As the Performance Marketer in Rehlat, I lead user acquisition and retention teams to deliver exceptional marketing campaigns towards growth of brand and ROI. Scaling business across MENA, US and EUROPE in the online travel domain.I am a self-motivated professional with a strong Digital Marketing ethics in developing, executing strategic plans and managing budgets. An excellent communicator and able to establish a team-spirited environment in any work style through a positive leadership capability. My areas of expertise include performance marketing through strategic plans to increase user acquisition and retention, increase in brand value, paid advertising, PPC, SEO, SEM, WebEngage, Google Tag Manager (GTM), Google Analytics, GA4, App Marketing etc.