• Planned and launched US version of Trina Solar Partner Plus loyalty program. Leveraged knowledge of solar industry and created an online platform with incentives for existing Trina Solar customers to continue purchasing via Trina Solar Distribution channel.• Outbound Marketing Activities using Marketo and Oracle database tools • Social Media- Bring Trina Solar (US) and global company to the social media space using Facebook and Google +. Material posted ranges includes Trina Solar company and product information, US solar industry, policies and interesting solar facts and studies. • Latin America support- provide translations help, assist inside sales team and attend tradeshows/events when a Spanish speaker is necessary.• Trinasmart Product Seminars- Oversee the production of 8 Trinasmart Product seminars throughout the US during the summer of 2013. Organize Tigo Energy for presentation and NABCEP documentation, venue and catering for events along with email blasts and follow up calls to registered participants using Marketo.• Tradeshows and events as needed

• B2B Customer Relations- Created Dealer Welcome Program involving customer touch points through definition of a dealer program, sales kits and customer ROI through sales analysis and surveys. • Spearheaded concept of a customer engagement piece that engaged customers to show their solar installations via FaceBook to gain “likes” that would in turn put them in the running to be featured on a printer calendar. Polled customers to gauge customer pulse and implement customer engagement changes based on feedback.• Created customer surveys using Zoomerang survey tool gaining insight into customer perception and participation in corporate sales and marketing programs. • Corporate Event Management- Cut cost of event by 25% through vendor negotiation and new vendor procurement. Always within 100% of budget Interact with and manage multiple vendors, partners, company executives and a wide range of functional groups within organization. Secured vendor involvement in trade shows to reduce staffing requirements by 50%. Ability to coordinate overlapping events and meet all deadlines. • Operations Management- Analyzed administrative processes within Marketing and Sales department and consolidated business forms to reduce paperwork and eliminate duplication of information. Departmental budget management and ROI analysis.• Social Media Management- Launch social media initiative using the most common social media platforms of Facebook, Twitter, Google+ and YouTube. Used social media to drive traffic to events, website and program participation. Strategizde with and educated the management team and others on incorporating social media techniques into the corporate culture. Monitored corporate brand on social media realm and measured the impact of social media to ensure we are staying in touch with our community and customers. • Branding and product launch experience

• B2C Customer Engagement: Implemented customer referral/follow up program where 98% of installed customers knew of the program and 50% referred customers. Sales increased 35% as a result of referral program. • Created training tools for smooth implementation of program with Inside Sales, Sales, Marketing, Installation and Customer Service departments and managed the way customers were engaged from beginning to end of sales cycle, culminating in the referral program. • Through proper customer contact, improved customer satisfaction ranking from #10 to top 3 in all 10 company branches. • Debuted quarterly newsletter with valuable solar educational updates, technology advancements and notes from our teams. • Initiated proactive telephone campaign where each customer would receive a call after their solar installation to check on their system satisfaction. As a result, customer service calls dropped 50% and customer surveys showed customer were 75% happier with their system and the company.

• Established company’s first Marketing ROI tracking tool, equipping organization with tools to plan, implement and carefully monitor success of marketing campaigns. Analyzed promotional and advertising spend to identify marketing vehicles generating largest new customer response: data enabled company to update go to market strategy and bring in better qualified customers allowing sales to grow by 20% from beginning to end of year.• Collaborated with VP of Marketing to create a working departmental budget and assisted Marketing Managers with key ROI metrics to stay within their budget. • Managed key partner co-op program claiming $100k in co-op funds in 2008-2009.• Create working list of Marketing and Sales programs and created comprehensive informational sessions for smooth implementation of programs throughout the sales and marketing departments. Sourced selling kits for sales managers at a 25% discount and maintained an up to date inventory of sales and marketing items. • Responsible for all company events such as industry tradeshows and office openings

• Streamlined 300+ corporate events involving trade shows, office openings, training sessions and seminars among 10 offices in California, New Jersey and New York.• Organized 2007 Andalay product launch at Solar Power International at the Long Beach Convention Center and Opening Night reception hosted by Akeena Solar with over 3000 event participants in attendance. • Exceptional attention to detail allows for a clean, up to date event calendar, complete with industry events where company will receive highest ROI for participation and raised qualified lead flow by 30% within 3 months on the job. • Relationship building allow for vendor management and negotiations and development of working list of reliable, high performance vendors to help with all aspects of event management. Cut event expenses by 20% through new vendors and new exhibits. Drive attendance to event, preparing staff, managing vendors and sponsors, compelling visual displays and promotions via social media outlets.• Organizational and multi tasking abilities allow for working several projects without missing key deadlines. • Managed departmental budget overall and worked with Marketing Managers to keep them within budget, created and managed advertising schedule in California and East Coast markets involving TV, Print, Radio, Digital and Social Media• Maintained up to date record of all departmental inventories, such as tradeshow materials sales supplies for 10 offices

• Responsible for trade show participation at industry events such as ICS West and ASIS, involving all levels of planning and execution. Final ROI analysis presented to Marketing and Sales Managers. • Supported global marketing efforts EMEA, APAC and South America markets in the areas of advertising and event production.• Managed partner Co-Op program claims and received over $50K in claimed co-op funds.• Developed relationships with industry publications to gain optimal advertising placements. Maintained updated editorial calendar of all publications, product and company listings.• Managed departmental inventory, including trade show materials, sales tools, collateral materials and product samples.

Cleaned existing customer list and created a targeted summer marketing program to existing customers. "Summer Specials" and "Back to School" brought purchases from 25% of customers who had not purchased in the last 6 months.

Coordinated marketing and public relations activities for 2002 exhibition program. Promoted event with the use of email blasts, signage, and public relations promotions.

• Worked with local community centers to engage underprivileged community members to participate the newly formed Inspiring Families Program that brought parents together from across the community and taught them fun activities they could share with their children involving technology. • Provided valuable translation services between program planners and participants as 90% had limited English speaking skills. • Instrumental in the production of high profile museum events such as Max Games and the month long festivities of the Hispanic Heritage Month. • Involved in the organizing and scheduling of museum ad placements in local media outlets along with writing English and Spanish communiqués for public consumption.