Frontend Developer
Current•Developed and implemented a Smart Investment feature, tailored to match the investment behaviors of more than 400k users, contributing to a substantial increase in company fund sales.•Optimized UIkit performance by migrating to the Rollup module bundler and employing tree shaking techniques to eliminate redundant code, achieving a 40% reduction in bundle size and trimming0.6 seconds from the first contentful paint of the app.•Created a Direct Debit feature that automated savings account deposits, eliminating the need for manual transactions. Resulted improvement in the deposit rate.•Developed a custom UI kit according to the Mofid design system and packaged it as an npm module. Which then got adopted by 4 other Mofid group teams for consistent design implementation and seamless integration.•Utilized Hotjar and Google Analytics to track user behavior, optimize website functionality, and drive a significant 20% increase in user engagement and conversion rates.•Implemented Unleash to publish versions incrementally by percentage, ensuring minimal downtime and reducing potential bugs by 95%.•Dedicated to fostering effective communication within cross-functional teams, contributing to collaborative efforts aimed at achieving project goals.