As a R&D Manager at The Source, I specialize in researching new trends and styles to fulfill the unique needs and preferences of our clients. With a keen eye for emerging fashion trends and consumer behavior, exploring innovative designs, materials, and techniques to drive product development and enhance our clients' offerings.Responsibilities:- Conduct extensive research on fashion trends, consumer preferences, and market insights to identify emerging styles and opportunities for innovation.- Collaborate closely with clients to understand their brand identity, target audience, and design requirements, ensuring alignment with their vision and objectives.- Development of trend forecasts, mood boards, and design concepts to create product development initiatives.- Explore new materials, textures, and finishes to incorporate into product designs, enhancing quality, durability, and aesthetic appeal.- Monitor industry publications, fashion shows, and social media platforms to stay abreast of the latest trends and styles, providing valuable insights and recommendations to clients.- Provide strategic guidance and recommendations to clients on product assortments and collections based on trend analysis and consumer insights.

I am an international photo model with a global presence, working across Milan, Paris, London, Germany, Istanbul, and Athens. With a diverse portfolio spanning editorial, commercial, and runway projects, I bring a unique blend of versatility, professionalism, and creativity to every assignment. Collaborating with talented photographers, fashion designers, and brands worldwide, I strive to capture the essence of each concept and brand vision, delivering captivating images that resonate with audiences globally.

As the Social Media Manager & Influencer Marketing Manager at Purelani Superfoods I led the development and execution of comprehensive social media strategie, UGC and influencer marketing campaigns to drive brand awareness, engagement, and growth. Leveraging my expertise in both social media management, UGC and influencer partnerships, I played a pivotal role in elevating the brand's presence and expanding its reach across various digital platforms.Responsibilities:- Developed and implemented strategic social media plans across multiple platforms, including Instagram, Facebook and Pinterest, to effectively communicate the brand's messaging and values.- Produced engaging content, including visual assets, videos, and copy, that resonated with our target audience and aligned with our brand identity and values.- Managed day-to-day social media activities, including content creation, scheduling, community engagement, and performance tracking, to ensure consistent brand visibility and engagement.- Identified and cultivated relationships with key influencers and content creators in the health and wellness space, fostering authentic partnerships to promote our products and amplify our brand message.- Coordinated influencer marketing campaigns from ideation to execution, including negotiation of contracts, campaign briefing, content approval, and performance analysis.- Collaborated cross-functionally with internal teams, including marketing, product development, and customer service, to align social media and influencer marketing initiatives with overall business objectives.- Monitored industry trends, platform updates, and emerging best practices to continuously optimize our social media and influencer marketing strategies for maximum impact and effectiveness.

As the Social Media Manager at Every Foods, I participated in the development and execution of innovative social media strategies to elevate brand presence, foster community engagement, and drive business growth. With a keen understanding of digital trends and consumer behavior, I played a pivotal role in enhancing the brand's online visibility and reputation as a leader in the food industry.Responsibilities:- Crafted and implemented comprehensive social media strategies across key platforms, such as Instagram and Facebook to effectively communicate the brand's values and offerings to our audience.- Created compelling content, including captivating visuals, engaging captions, and interactive stories, to showcase the unique benefits and uses of our superfood products while maintaining brand consistency and authenticity.- Managed all aspects of social media content creation, scheduling, and publishing, ensuring timely and relevant communication with our followers and community members.- Monitored social media channels for trends, conversations, and opportunities to join relevant discussions, further positioning the brand as an authority in the superfoods space.- Analyzed performance metrics and KPIs to measure the effectiveness of social media efforts, leveraging insights to refine strategies and optimize content for maximum engagement and impact.- Stayed abreast of industry trends, platform updates, and emerging technologies to drive continuous improvement and innovation in social media marketing initiatives.Through strategic planning, creative execution, and data-driven optimization, I successfully drove significant growth in audience engagement, brand awareness, and customer loyalty for [Insert Well-Known Superfoods Brand Name], solidifying our position as a top contender in the competitive superfoods market.

As the Influencer Marketing Manager at Snooze Project, I worked in the development and execution of strategic influencer partnerships to drive brand awareness, engagement, and sales within the bedding market. Leveraging my expertise in influencer marketing and relationship management, I played a role in establishing the company as a trusted authority in the industry while expanding its reach and customer base.Responsibilities:- Identified, recruited, and managed relationships with influencers, bloggers, and content creators in the home decor and lifestyle niches, aligning with our brand values and target audience.- Negotiated and executed influencer marketing campaigns and partnerships, including sponsored content, product placements, and affiliate collaborations, to promote our bedding accessories and drive traffic to our e-commerce platform.- Collaborated with cross-functional teams, including marketing, product development, and sales, to align influencer marketing initiatives with overall business objectives and marketing strategies.- Developed creative briefs and campaign guidelines for influencers, ensuring brand messaging, aesthetics, and values were effectively communicated and maintained across all channels.- Monitored influencer content and campaign performance, analyzing metrics such as engagement, reach, and conversion rates to measure the effectiveness of partnerships and optimize future campaigns.- Stayed updated on industry trends, competitor activities, and emerging influencer marketing strategies to identify new opportunities and best practices for maximizing ROI.- Managed influencer relationships, including contract negotiations, payments, and ongoing communication, to foster long-term partnerships and advocacy for the brand.

As the Brand Manager for WEITER, I participated in strategic development and management of the brand to reinforce our position as a premier provider of high-quality leather bags. With a keen eye for detail and a passion for luxury craftsmanship, I played a role in shaping the brand's identity and driving growth in the competitive market of luxury leather goods.Responsibilities:- Developed and executed comprehensive brand strategies to strengthen brand equity, enhance brand awareness, and drive sales of high-quality leather bags.- Defined and communicated the brand's unique value proposition, positioning, and messaging to resonate with our target audience of discerning consumers seeking premium leather products.- Oversaw the development of compelling brand assets, including visual identity and marketing collateral, ensuring consistency and alignment with the brand's aesthetic and values.- Managed brand communication channels, including social media and PR initiatives, to engage with our audience, drive brand engagement, and foster a sense of community around the brand.- Monitored market trends, consumer insights, and competitor activities to identify opportunities for differentiation and innovation within the luxury leather goods market.

As the Junior Communication Manager at RE-NT, I played a key role in supporting the development and execution of communication strategies to promote our unique concept of borrowing clothes, not buying. With a passion for sustainability and a flair for storytelling, I contributed to building brand awareness, engaging our audience, and driving growth in the fashion rental market.Responsibilities:- Assisted in the development and implementation of communication plans to effectively convey the brand's mission, values, and offerings to our target audience.- Supported the creation of compelling content across various communication channels, including social media, website, email newsletters, and blog posts, to engage with our community and drive brand awareness.- Coordinated with internal teams and external partners to gather content assets, including photos, videos, and testimonials, to support communication initiatives and campaigns.- Managed social media accounts and communities, including content scheduling, community engagement, and performance tracking, to maintain a consistent and engaging online presence.