Alina M Email and Phone Number

• Own the Marketing function within the gaming publishing business, overseeing all aspects of branding, performance advertising, and product marketing strategies.• Drive the optimization of Marketing ROI through data-driven insights and performance-focused initiatives, ensuring the efficient allocation of budgets to maximize returns.• Develop and execute comprehensive GTM strategies for products and events, collaborating closely with product owners, brand managers, and external stakeholders.• Evaluate and support UA initiatives across functions, aligning efforts to optimize product positioning and increase user engagement.• Own the brand identity and market representation of the publishing unit, ensuring consistent messaging, unique positioning, and competitive advantage.• Continuously improve customer segmentation insights, driving internal education on market fit, and tailoring marketing efforts to meet evolving customer needs.• Spearhead product branding and messaging initiatives, establishing a clear USP and competitive advantage to enhance brand visibility and industry leadership.• Manage cross-functional collaborations, ensuring alignment between creative, product, and sales teams to achieve marketing objectives and company goals.• Lead the development of marketing procedures, workflows, and performance reporting systems, ensuring seamless execution and continuous improvement of campaigns.• Analyze and report on marketing campaign data, using BI tools like Power BI and Tableau to adapt strategies and enhance outcomes.• Guide and mentor a team of brand managers, focusing on talent development, accountability, and fostering a culture of innovation and results-driven marketing.• Oversee influencer marketing, PR, and event management strategies, aligning efforts to reinforce brand messaging and increase public awareness.• Champion digital transformation initiatives within the marketing function to stay adaptive in the fast-paced digital landscape.

• Oversee and manage a team of graphic designers, including workload distribution, personnel development, and hiring processes.• Articulate and implement a clear vision for the creative assets being produced, ensuring alignment with project goals and brand identity.• Assess the quality of design outputs and provide constructive feedback to foster continuous improvement and artistic growth.• Navigate and manage a fast-paced creative environment effectively, prioritizing tasks and ensuring deadlines are met.• Develop and maintain clear workflows and processes for internal team operations and external department requests.• Collaborate with cross-functional teams to ensure timely delivery of design projects and alignment with overall objectives.• Create and establish unique branding identities for games and events that resonate with target audiences.• Conduct research and compile documentation to inform creative direction and project execution.• Facilitate communication between creative, copywriting, and production departments to establish production timelines and outline core concepts.• Review and approve art materials received from the creative team to ensure alignment with project objectives and quality standards.• Lead brainstorming sessions to generate innovative ideas and concepts for projects, fostering a creative and collaborative team culture.• Develop mood boards, style guides, and visual direction to maintain consistency across all design assets.• Provide mentorship and guidance to junior designers, helping them to develop their skills and creativity.• Stay updated on industry trends and emerging technologies to incorporate fresh ideas into the creative process.• Present concepts and designs to stakeholders, articulating the rationale behind creative decisions and responding to feedback.• Collaborate with marketing teams to ensure that visual content effectively supports marketing campaigns and brand messaging.

Main responsibilities:- Create the list of backlog items and prioritize them based on the overall strategy and business objectives and making the list accessible and available to all stakeholders- Prioritizing the needs in terms of product features and align them with the stakeholders feedback- Overseeing the product development and permanently communicate with the development team for planning, reviewing and refining the requirements- Facilitate sprint planning with scrum team(s) to ensure work is assigned effectively to achieve planned velocity- Facilitate sprint retrospectives with team to ensure continuous improvement & removal of blockers- Lead the Scrum team to successful deliveryPlatforms used: Jira, Confluence, Slack, Trello

As a Product Owner, I played a pivotal role in guiding the launch and ongoing development of a premium adult entertainment website, with a strong emphasis on marketing strategy and execution.Main Responsibilities:• Defining the scope of development for new product features and ongoing enhancements, managing the backlog and overseeing project management activities to ensure alignment with marketing objectives.• Setting up product strategies and a comprehensive roadmap, tracking progress, assessing risks, and coordinating delivery to meet market demands effectively.• Conducting thorough competition analysis to inform tactical decisions that drive the product's success and enhance its market positioning.• Defining the release process for new features to ensure seamless integration with marketing campaigns and timely product launches.• Running A/B tests to optimize user experience (UX) and gather insights that inform future marketing initiatives.• Aligning cross-functional teams—including video, graphic design, marketing, media buying, and development—to ensure cohesive execution of marketing strategies and product features.• Staying current with market trends and industry best practices, sharing insights across teams to foster innovation and enhance marketing effectiveness.

As a Project manager, I was coordinating the development of the creative part of a digital product. I would lead the creative teams (graphic, video, copy-writing) and ensure the specifications from marketing department are executed within budget, time and quality standards.Main responsibilities: - lead project kickoff meetings, plan and oversee the schedule and deadlines for the creative tasks- clarify project scope, budget, time and quality- plan and track the project’s timeline and milestones- direct and manage project execution according to plan- prioritize and find artistic solutions for the project’s interface and usability- create workflows and elaborate the functional project specifications- identify resources needed and assigns individual responsibilities- monitor the team’s performance and conduct periodic evaluations- maintain a constructive relationship between all teams involved- coordinate the video productions, by scheduling the filming days, defining an efficient workflow and creating the production guidelines- project monitoring and control - keep the team and management up to date on the project's progressPlatforms used: Redmine, Bitrix, Matomo

As Senior Graphic Designer, the main tasks were to ensure final graphics and layouts that were visually appealing and on-brand.Main responsibilities:- conceptualize visuals based on requirements - prepare rough drafts, present ideas - develop motion graphics, illustrations, logos and other designs by using the appropriate colors and layouts- work closely with copywriters and creative directors in order to find the best graphic solutions for the company’s digital productsSoftware used: After Effects, Photoshop, Illustrator, InVision

As a Motion Graphic Designer in the News Department, I had to visually convey a message in the most innovative way, by creating compositions which were presented in a sketch or a storyboard.Main Responsibilities: - work directly with artistic and creative directors, writers, technicians and producers- use adequately the concepts of color, space, composition, text and audio- deliver graphic elements such as motion graphics, bumpers, and lower thirdsThe job required mandatory skills such as the ability to multitask and work effectively in a time sensitive, high pressure environment.Software used: After Effects, Photoshop, Illustrator

As a Motion Graphic Designer in the News Department, I had to visually convey a message in the most innovative way, by creating compositions which were presented in a sketch or a storyboard.Main Responsibilities: - work directly with artistic and creative directors, writers, technicians and producers- use adequately the concepts of color, space, composition, text and audio- deliver graphic elements such as motion graphics, bumpers, and lower thirdsThe job required mandatory skills such as the ability to multitask and work effectively in a time sensitive, high pressure environment.Software used: After Effects, Photoshop, Illustrator