Alina Odintcova Email and Phone Number
Alina Odintcova work email
- Valid
Alina Odintcova personal email
I have been effectively spearheading marketing initiatives across digital and offline channels for both startups and multinational corporations for the past 8 years. My expertise lies in building and fine-tuning hyper-relevant marketing strategies with 2 main goals: build a meaningful connection between brands and their customers and grow the bottom line.Throughout my career, I have learned and gained experience in nearly every aspect of marketing. This helped me to build a deep understanding of how the whole function works and supplied me with knowledge and tools to deliver the best marketing strategies that achieve and overachieve targets.I’ve built marketing functions from scratch, successfully launched 2 brands from ideation to market entry, led brand and performance marketing dream teams, strategized and executed growth campaigns for 11 international brands simultaneously managing 6-figure budgets and overachieving revenue targets by 30%, fine-tuned an acquisition strategy based on user insights that led to 20% new user monthly growth without extra investment. And I'm only getting started :)Marketing Strategy | Digital Marketing | Branding | Growth | Content Strategy | Social Media | Email Marketing | Event Marketing | Multi-channel Marketing | Performance Marketing | Organic Marketing Channels | Storytelling | Creative Direction | Leadership | Team Management | Marketing Analytics | Consumer Insights | 360 marketing
Messapps
View- Website:
- messapps.com
- Employees:
- 13
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Marketing ManagerMessapps Sep 2023 - Present -
Brand & Marketing LeadSelf-Employed Jun 2022 - Present- Leading branding, marketing and content creation (incl. design & copywriting) initiatives for an online female wellness brand - Building a compelling marketing strategy for a successful franchise of STEM programs for children
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Brand & Marketing LeadLoveheart Ai Oct 2023 - Jul 2024Sydney, New South Wales, Australia -
Regional Marketing LeadFlash Coffee Oct 2021 - Jun 2022Singapore- Led marketing launch events of Flash Coffee in South Korea and Japan & delivered successful events that generated more than 1,000 sales on the launch day- Collaborated with the product team to implement a loyalty program that ensured strong retention - Collaborated with local heads of marketing to define growth strategies, initiate partnerships and lead campaigns that ensured achievement of marketing KPIs -
Head Of MarketingLauncho Ventures Feb 2021 - Oct 2021Singapore- Successfully led brand creation & launch of Kenn & Kitt and BeMe Wellness brands- Strategized & built the brands’ content & digital presence across e-commerce websites, social media, PR, influencers, email, paid and organic marketing channels- Built & executed successful pre-launch and launch campaigns - Set up KPIs and reporting for marketing initiatives, led performance and consumer insights analysis that led to campaigns' profitability & user experience optimization- Initiated strategic partnerships with leading US marketplaces (Amazon, Verishop and Faire) that brought 200% increase in sales- Managed a dream team of 3 FTE: 2 graphic designers & communication manager -
Growth Marketing ManagerBandlab Technologies Sep 2019 - Feb 2021Singapore- Led all digital marketing initiatives across 11 brands internationally including nme.com, a media powerhouse, and BandLab, a music creation app (40 mln users)- Managed six-figure monthly marketing budgets, planned & executed digital strategies that exceeded revenue targets by 30%- Defined marketing KPIs, set up performance tracking and reporting for online marketing initiatives that increased visibility of marketing impact for stakeholders- Optimized performance campaigns performance to achieve 100+ FB Ads ROAS- Managed a brilliant marketing executive -
Digital Strategy Lead (6 Months Contract)Arrivedo Mar 2019 - Aug 2019Lima Province, PeruI was fully responsible for planning and implementing the brand's multi-channel digital strategy, owned the brand's communications (including sales pitch decks preparation, email and LinkedIn strategy & content building, White Papers creation, and website content optimization).I increased visitors-to-leads conversion rate by 20% with the website content optimization. -
Digital Marketing LeadFalcon Agency May 2018 - Jan 2019SingaporeIn addition to the FALCON scope, I led marketing for Sén Natural, a beauty brand launched by the FALCON group: launched all marketing activities, initiated collaborations with 25+ influencers and 10+ media partners, organized a successful launch event that generated an extensive media outreach with almost no investment.
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Digital Marketing ManagerFalcon Agency Jan 2017 - Apr 2018Kuala Lumpur, MalaysiaLed performance marketing projects for multiple e-commerce, FMCG businesses, and airlines across the SEA region. Managed a team of 2 talented executives.Clients:Scoot AirlinesHBO AsiaWine ConnectionGenki!Achievements:HBO: 43% avg MoM Engagement Rate increaseHBO GO (app): CPI 50% lower than the industry averageWine Connection (e-commerce): 30% revenue growth YoYScoot Airlines: managed campaigns with x46 ROASGenki!: 300% reach growth in 2 monthsLed a pitch that won the 2d biggest agency clientSuccessfully managed performance campaigns across 7 countries
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Digital Marketing ConsultantEasy Taxi Apr 2016 - Aug 2016São Paulo Area, BrazilRe-started performance marketing activities for the brand: set up strategized and launched performance marketing channels (AdWords and FB), trained the local team. -
Marketing ManagerFoodpanda Jun 2015 - Feb 2016Greater Jakarta Area, IndonesiaLed the brand’s local marketing (online and offline): drove conversion rate improvement by sending time and local content optimization, built strategic partnerships with the biggest Indonesian e-commerce: launched campaigns with x5 returns, managed 4 full-time employees and 2 interns. -
Digital Marketing InternL'Oréal Jun 2014 - Aug 2014Moscow, Russian Federation -
Strategy & R&D InternValio Nov 2013 - Jan 2014Saint Petersburg, Russian Federation -
Marketing InternBritish American Tobacco Jun 2013 - Aug 2013Saint Petersburg, Russian Federation -
Marketing InternGlobal Point Agency Jun 2012 - Sep 2012Saint Petersburg, Russian Federation
Alina Odintcova Skills
Alina Odintcova Education Details
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Business, Management, Marketing, And Related Support Services -
4.7 (Out Of 5)
Frequently Asked Questions about Alina Odintcova
What company does Alina Odintcova work for?
Alina Odintcova works for Messapps
What is Alina Odintcova's role at the current company?
Alina Odintcova's current role is Marketing Strategy | Branding.
What is Alina Odintcova's email address?
Alina Odintcova's email address is ao****@****pps.com
What schools did Alina Odintcova attend?
Alina Odintcova attended Università Commerciale 'luigi Bocconi', Fundação Getulio Vargas, Saint Petersburg State University, Hec Paris.
What are some of Alina Odintcova's interests?
Alina Odintcova has interest in Jogging (Participant Of City Marathons).
What skills is Alina Odintcova known for?
Alina Odintcova has skills like Marketing Strategy, English, Marketing Communications, Social Media Marketing, Microsoft Excel, Digital Marketing, Advertising, Marketing, Social Media, Powerpoint, Management, Business Strategy.
Who are Alina Odintcova's colleagues?
Alina Odintcova's colleagues are Emily Young, Elizabeth Budkevich, Trevor Wilburn.
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