Alina Odintcova

Alina Odintcova Email and Phone Number

Marketing Strategy | Branding @ MessApps
new york, new york, united states
Alina Odintcova's Location
Peru, Peru
Alina Odintcova's Contact Details

Alina Odintcova work email

Alina Odintcova personal email

n/a
About Alina Odintcova

I have been effectively spearheading marketing initiatives across digital and offline channels for both startups and multinational corporations for the past 8 years. My expertise lies in building and fine-tuning hyper-relevant marketing strategies with 2 main goals: build a meaningful connection between brands and their customers and grow the bottom line.Throughout my career, I have learned and gained experience in nearly every aspect of marketing. This helped me to build a deep understanding of how the whole function works and supplied me with knowledge and tools to deliver the best marketing strategies that achieve and overachieve targets.I’ve built marketing functions from scratch, successfully launched 2 brands from ideation to market entry, led brand and performance marketing dream teams, strategized and executed growth campaigns for 11 international brands simultaneously managing 6-figure budgets and overachieving revenue targets by 30%, fine-tuned an acquisition strategy based on user insights that led to 20% new user monthly growth without extra investment. And I'm only getting started :)Marketing Strategy | Digital Marketing | Branding | Growth | Content Strategy | Social Media | Email Marketing | Event Marketing | Multi-channel Marketing | Performance Marketing | Organic Marketing Channels | Storytelling | Creative Direction | Leadership | Team Management | Marketing Analytics | Consumer Insights | 360 marketing

Alina Odintcova's Current Company Details
MessApps

Messapps

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Marketing Strategy | Branding
new york, new york, united states
Website:
messapps.com
Employees:
13
Alina Odintcova Work Experience Details
  • Messapps
    Marketing Manager
    Messapps Sep 2023 - Present
  • Self-Employed
    Brand & Marketing Lead
    Self-Employed Jun 2022 - Present
    - Leading branding, marketing and content creation (incl. design & copywriting) initiatives for an online female wellness brand - Building a compelling marketing strategy for a successful franchise of STEM programs for children
  • Loveheart Ai
    Brand & Marketing Lead
    Loveheart Ai Oct 2023 - Jul 2024
    Sydney, New South Wales, Australia
  • Flash Coffee
    Regional Marketing Lead
    Flash Coffee Oct 2021 - Jun 2022
    Singapore
    - Led marketing launch events of Flash Coffee in South Korea and Japan & delivered successful events that generated more than 1,000 sales on the launch day- Collaborated with the product team to implement a loyalty program that ensured strong retention - Collaborated with local heads of marketing to define growth strategies, initiate partnerships and lead campaigns that ensured achievement of marketing KPIs
  • Launcho Ventures
    Head Of Marketing
    Launcho Ventures Feb 2021 - Oct 2021
    Singapore
    - Successfully led brand creation & launch of Kenn & Kitt and BeMe Wellness brands- Strategized & built the brands’ content & digital presence across e-commerce websites, social media, PR, influencers, email, paid and organic marketing channels- Built & executed successful pre-launch and launch campaigns - Set up KPIs and reporting for marketing initiatives, led performance and consumer insights analysis that led to campaigns' profitability & user experience optimization- Initiated strategic partnerships with leading US marketplaces (Amazon, Verishop and Faire) that brought 200% increase in sales- Managed a dream team of 3 FTE: 2 graphic designers & communication manager
  • Bandlab Technologies
    Growth Marketing Manager
    Bandlab Technologies Sep 2019 - Feb 2021
    Singapore
    - Led all digital marketing initiatives across 11 brands internationally including nme.com, a media powerhouse, and BandLab, a music creation app (40 mln users)- Managed six-figure monthly marketing budgets, planned & executed digital strategies that exceeded revenue targets by 30%- Defined marketing KPIs, set up performance tracking and reporting for online marketing initiatives that increased visibility of marketing impact for stakeholders- Optimized performance campaigns performance to achieve 100+ FB Ads ROAS- Managed a brilliant marketing executive
  • Arrivedo
    Digital Strategy Lead (6 Months Contract)
    Arrivedo Mar 2019 - Aug 2019
    Lima Province, Peru
    I was fully responsible for planning and implementing the brand's multi-channel digital strategy, owned the brand's communications (including sales pitch decks preparation, email and LinkedIn strategy & content building, White Papers creation, and website content optimization).I increased visitors-to-leads conversion rate by 20% with the website content optimization.
  • Falcon Agency
    Digital Marketing Lead
    Falcon Agency May 2018 - Jan 2019
    Singapore
    In addition to the FALCON scope, I led marketing for Sén Natural, a beauty brand launched by the FALCON group: launched all marketing activities, initiated collaborations with 25+ influencers and 10+ media partners, organized a successful launch event that generated an extensive media outreach with almost no investment.
  • Falcon Agency
    Digital Marketing Manager
    Falcon Agency Jan 2017 - Apr 2018
    Kuala Lumpur, Malaysia
    Led performance marketing projects for multiple e-commerce, FMCG businesses, and airlines across the SEA region. Managed a team of 2 talented executives.Clients:Scoot AirlinesHBO AsiaWine ConnectionGenki!Achievements:HBO: 43% avg MoM Engagement Rate increaseHBO GO (app): CPI 50% lower than the industry averageWine Connection (e-commerce): 30% revenue growth YoYScoot Airlines: managed campaigns with x46 ROASGenki!: 300% reach growth in 2 monthsLed a pitch that won the 2d biggest agency clientSuccessfully managed performance campaigns across 7 countries
  • Easy Taxi
    Digital Marketing Consultant
    Easy Taxi Apr 2016 - Aug 2016
    São Paulo Area, Brazil
    Re-started performance marketing activities for the brand: set up strategized and launched performance marketing channels (AdWords and FB), trained the local team.
  • Foodpanda
    Marketing Manager
    Foodpanda Jun 2015 - Feb 2016
    Greater Jakarta Area, Indonesia
    Led the brand’s local marketing (online and offline): drove conversion rate improvement by sending time and local content optimization, built strategic partnerships with the biggest Indonesian e-commerce: launched campaigns with x5 returns, managed 4 full-time employees and 2 interns.
  • L'Oréal
    Digital Marketing Intern
    L'Oréal Jun 2014 - Aug 2014
    Moscow, Russian Federation
  • Valio
    Strategy & R&D Intern
    Valio Nov 2013 - Jan 2014
    Saint Petersburg, Russian Federation
  • British American Tobacco
    Marketing Intern
    British American Tobacco Jun 2013 - Aug 2013
    Saint Petersburg, Russian Federation
  • Global Point Agency
    Marketing Intern
    Global Point Agency Jun 2012 - Sep 2012
    Saint Petersburg, Russian Federation

Alina Odintcova Skills

Marketing Strategy English Marketing Communications Social Media Marketing Microsoft Excel Digital Marketing Advertising Marketing Social Media Powerpoint Management Business Strategy Microsoft Office Data Analysis Research Market Research Teamwork Growth Strategies Content Marketing Campaign Management Digital Strategy Strategy Google Adwords Creative Problem Solving Customer Engagement Digital Project Management Apac Data Presentation Digital Channels B2b Marketing Strategy User Journeys Growth Hacking Presentation Skills

Alina Odintcova Education Details

Frequently Asked Questions about Alina Odintcova

What company does Alina Odintcova work for?

Alina Odintcova works for Messapps

What is Alina Odintcova's role at the current company?

Alina Odintcova's current role is Marketing Strategy | Branding.

What is Alina Odintcova's email address?

Alina Odintcova's email address is ao****@****pps.com

What schools did Alina Odintcova attend?

Alina Odintcova attended Università Commerciale 'luigi Bocconi', Fundação Getulio Vargas, Saint Petersburg State University, Hec Paris.

What are some of Alina Odintcova's interests?

Alina Odintcova has interest in Jogging (Participant Of City Marathons).

What skills is Alina Odintcova known for?

Alina Odintcova has skills like Marketing Strategy, English, Marketing Communications, Social Media Marketing, Microsoft Excel, Digital Marketing, Advertising, Marketing, Social Media, Powerpoint, Management, Business Strategy.

Who are Alina Odintcova's colleagues?

Alina Odintcova's colleagues are Emily Young, Elizabeth Budkevich, Trevor Wilburn.

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