Hey, you know what caught your eye today? My profile, of course! ;)In a world that's constantly competing for your attention, I'm grateful to have captured yours.Marketing is not just a profession for me; it's my passion. It's a thrilling gamble that I don't ever want to step away from, filled with challenges, learning experiences, and mistakes that help me grow.My journey in marketing began at the age of 12, when my brother and I created flyers to promote our mom's eatery. We handed them out to everyone in the neighbourhood. The excitement, nervousness, and eagerness we felt as we waited for customers to arrive were overwhelming. But as we opened the doors, we were greeted with an encouraging response from our target audience (people from the neighbourhood), which solidified my love for marketing.Years later, I co-founded Adtriox Media with my brother and have since become an Omnichannel Marketing Strategist. I work closely with brands to understand their needs and develop customized campaigns that capture the attention of their audience, ultimately leading to value creation.As a T-shaped marketer, I specialize in Content Marketing, Funnel Creation & Performance Marketing, and have a deep understanding of other marketing facets. My goal is to help you steer your ship towards more sustainable and profitable waters. I will work with you to create data-driven marketing strategies that connect with your target audience, build brand awareness, and drive conversions. I am committed to delivering measurable results that not only help you achieve your marketing goals but also pave the way for your long-term success.If you're ready to take your brand to the next level, I invite you to reach out to me for assistance (alina@adtriox.com). Let's work together to make your brand stand out and capture the attention it deserves.
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Co-Founder And CmoAdtriox MediaUnited Kingdom -
Co-Founder & CmoAdtriox Media Jan 2021 - PresentMysore, Karnataka, IndiaAdtriox Media is a marketing and advertising company specialising in omnichannel marketing solutions. We focus on weaving campaigns to best suit the target audience. Our clients appreciate our attention to detail, agile execution, and guaranteed results.We plan and execute campaigns that use both digital and traditional media. Adtriox provides everything a brand needs to grow, including branding, marketing, and advertising.Looking to drive the right kind of attention to your brand? You've found the right profile:) -
Marketing Accounts Co-OrdinatorRevcloud Jul 2019 - Feb 2021United StatesRevcloud is a data-driven digital marketing company headquartered in California and manages operations from around the world. The company is set on a remote working model. Revcloud focuses on digital marketing for B2B and B2C clients with data being its prime factor. My role at Revcloud as a campaign manager was as follows:1. Manage Client Accounts and plan, run, schedule, and monitor various Digital Campaigns. I was responsible to spend the ad budget for the week to meet the KPIs and report on results. The primary channels included Email marketing and Facebook ads. Generated 6 plus qualified leads every week with an average customer lifetime value of $24K.2. Data QA Process: As data is the oil-driving campaign at Revcloud, the data team led by me worked on a full-fledged data project for each client. This included identifying the right keywords to source industry leaders, creating a persona, analyzing profiles, and finally running the data quality checks before loading into campaigns. The high-quality data resulted in a huge campaign success rate with an average CTR being 4%-6% on email.3. Hiring Projects: I was responsible to hire data vendors to meet the ever-growing requirements of the company. Responsibilities included negotiating with data vendors from across the globe. Sampling their data and arranging for contracts. Was Successful in getting a vendor to append social emails for less than $0.005 per email. I was also made responsible for hiring Top Telecom editors to manage Facebook Community for a client. Managed to hire writers from London, Australia, and the Philippines for $25 an hour. 4. Sales Project: Part of the sales and growth team which leads sales operations for internal company growth. The sales campaign was backed with a gated content strategy focusing on producing ebooks. Leading the ebook production project I managed to produce 10 ebooks hiring 3 content writing vendors. The project resulted to be 2x more economical. -
Freelance WriterFreelance Jan 2018 - Jan 2021As a freelance write worked on various content writing projects for clients and agencies. My writing portfolio includes catering to personal brands and commercial establishments. Industries I have Developed Content for includes:1. Fitness2. Fashion3. Personal Brand (Trainers, Motivational Speakers, NLP Practitioners, Sports Personalities)4. Beauty5. Food6. Medicine7. Wellness8. Interior Designers9. Retail & DIY10. Entertainment 11. IT12. EducationContent I Write:1. Blogs2. Captions (Facebook, Instagram, LinkedIn, Twitter, YouTube)3. Articles4. eBooks5. Micro Blogs6. Linkedin Articles7. Press Release8. Copywriting *Email Copies * Ad copies for Google and Facebook Ads9. Wikipedia Articles 10 Amazon Product Description Writer11. Flyers and Brochure12. Website
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Digital Strategist & Event ManagementStar Of Mysore Dec 2018 - Dec 2019MysoreStar of Mysore is a leading and the only English Daily of Mysore City. The 44 years old newspaper has its own legacy in the state. The newspaper circulates about 2,00,000 plus copies every evening. My Role as a Part-Timer:- For the first time in history, Star of Mysore was organizing an Education Fair Called the 'Star of Mysore Education fair -2019. I was the only selected student from the college to head the entire event. - The mega event had about 80 plus schools and colleges taking part in the expo along with a 3-day cultural extravagance. - As Event Core Co-ordinator my responsibilities included everything from sales to marketing to management. * I was responsible to invite and sell stalls to the residential schools in and around Mysore. This was my first ever sale! I managed to sell a stall for $800 * The sales process included cold calling and shooting cold emails to the school principals and administrators. * Responsible to take care of complete event finance. Make sure the dues of all sponsors and participants were duly made. * Responsible for event management and coordination with participating institutions. * Developed a strategy for marketing the event with a team of 5. This included event PR across all traditional channels of print, radio, and digital. * To promote the event we developed a brand mascot which people could click pictures with and upload on social channels, this gave us the boost on the digital media. * The event gained enough popularity and attracted more than 50,000 visitors. - I was also leading the digital channel of the heritage newspaper. This responsibility included, *Analysing the social performance on all channels and recommend suggestions for better engagement. Started creating video content which increased engagement rate by 40%. -
Event PlannerElixir Fitness Jun 2018 - Dec 2019Mysore, Karnataka, IndiaPlanned and Organised many successful events in Mysore city promoting health and fitness. Below are few notable events:1. CYCLOTHON'19 - Mysuru's Pioneer cycle marathon. Over 600 cyclists took part in the major event. The event was planned and executed by a team of 3 lead by me. Managed event operations from marketing to PR to volunteer management to legislation duties to on-boarding sponsors. We managed to raise sponsorship of about $1500 from Companies like Excide life Insurance, Nayana Hrudhalya Hospital. 2. NO SUGAR JULY - Developed a campaign developed to create awareness about the harmful effects of sugar on the human body. Under this campaign, we conducted awareness drives in various city schools, colleges, corporates in collaboration with Narayana Hospitals. The campaign was successful in creating a digital challenge with more than 500 people taking an active part in the challenge by giving up sugar for 30 days. 3. ELIXIR HIKE: Planned for a hike from the fitness studio and also promoted this hike for non-members to participate. Ran digital promotions of Facebook and Instagram along with offline promotions which included poster circulation in city hotspots. After the event, there was a 45% increase in the membership subscription rate.
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Social Media Marketing InternWandshove Jun 2019 - Jul 2019Worked on social media marketing projects assigned by the team leads. -
Event Marketing InternSafe Wheels Tours & Travels Jun 2018 - Jan 2019Mysuru Area, India* Focused on promoting the 'open jeep tours' service of the company through holistic digital and offline campaigns resulting in a 40% increase in bookings. * Organised a bloggers meet for all city bloggers promoting the service. The bloggers were asked to go live and create enough content to promote the service across channels. This resulted in a 20% increase in the open jeep tour booking service. * Part of the core committee of the annual open street festival. Managed the retail vendors for the festival and coordinated with them for the event's success. The event hosted more than 1 lakh visitors. -
Teaching InternKalisu Foundation Aug 2016 - Mar 2017Volunteered to teach English and Maths to government school students of classes 6 and 7.
Alina S. Education Details
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Sapients Kautilya First Grade CollegeA+
Frequently Asked Questions about Alina S.
What company does Alina S. work for?
Alina S. works for Adtriox Media
What is Alina S.'s role at the current company?
Alina S.'s current role is Co-Founder and CMO.
What schools did Alina S. attend?
Alina S. attended Sapients Kautilya First Grade College.
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