Alina Alupoaei Email and Phone Number
More than fifteen years of experience in developing and executing Marketing, Communication and PR strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including:• Strategic planning and strategic leadership.• Decisive: Capable of delivering quick solutions to the marketing challenges.• Extensive work with all sources of media channels.• Result oriented: Ability to achieve target within given time.• Management: Capable of coordinating the activities of the team in order to achieve the expected results.
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Associate ProfessorThe Bucharest University Of Economic StudiesBucharest, Ro -
Associate ProfessorThe Bucharest University Of Economic Studies Feb 2024 - PresentBucharest, RomaniaPolitical marketing: Applying marketing principles and techniques to political campaigns, parties, and candidates. It involves the strategic planning and execution of activities aimed at influencing voters' perceptions, attitudes, and behaviors to achieve political goals.Social marketing: Applying marketing principles to promote social wellfare and positive behavior change with focus on addressing societal issues and improving the well-being of individuals and communities. -
Senior ConsultantThoth Pr Agency Dec 2022 - PresentBucharest, RomaniaThoth PR Agency is the specialized agency various fields such as public relations, strategic and crisis communication, relations with authorities and digital communication. Both business and political environment are characterized by a high degree of dynamism. Therefore, the success is conditioned by the development and implementation of an appropriate strategy which includes opportunities and correctly evaluates strategic options. At Thoth PR Agency we have the knowledge to involve in business development through creative ideas and timely strategies. Our approaches aim to the short, medium and long term needs of clients. Through our customized solutions, we advise clients how to manage difficult moments and the proper way to regain the credibility and trust of partners. We develop for our clients a proactive and successful relationship with the media. We offer for our clients media trainings, either in the format of workshops or in a one-on-one format. The major scope is to be prepare and properly manage the public communication process in a fair, transparent and adequate way. Thoth PR Agency knows how to contribute to business development through creative ideas and timely strategies for short, medium and long term client’s needs. Customized solutions offered by Thoth PR Agency means managing difficult moments and regain the credibility and trust of partners.Thoth PR Agency offer various services such as: • Integrated PR and online services • Communication training • Speeches and messages • Political and Electoral Marketing • Public Affairs and Advocacy • Crisis communication • Strategy, analysis and research • Political consultancy -
AdvisorCompania Municipală Termoenergetica București S.A. Mar 2020 - PresentBucharest, RomaniaProvides consultancy and assistance in fundamental decision-making activities, specific to the fields: Marketing, Communication and Public Relations, Corporate Governance.
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Chief Executive OfficerSmart Event Marketing Oct 2016 - PresentBucharest, RomaniaDirectly coordinating the business development, and the departments of the company. The team is consisting of more than 30 persons. Each department has unique responsibilities and the employees have unique skill sets and personalities. The GM has to balance the often competing agendas of her agency, clients and competition, and in the end to have happy clients and a profitable agency.
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VolunteerRomanian Pet Lovers Association Jun 2014 - Oct 2019Bucharest, RomaniaCoordinating and implementing the association’s program as: programs for sterilization of dogs and cats, programs for adoption of dogs and cats, programs for educating the population on raising and educating pets, improving the quality of life of animals in shelters, information programs on the procedure adoption campaigns, treatment of sick animals, lobby for animals and the environment, recovery campaigns for lost animals, draft laws.
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Marketing & Communication Specialist Business Unit BalkanRockwool International Sep 2015 - Oct 2016Bucharest, RomaniaResponsible for marketing activities and strategy for all segments in the following countries: Romania, Bulgaria, FR Macedonia, Albania, Kosovo, Greece and Cyprus. -
Account ManagerA&A Imobil Rom-Ital Srl Oct 2009 - Jul 2016Bucharest, RomaniaResponsible for marketing and publicizing goods or services within a company. Performs research to find target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copywriting, and sets budgets for ad campaigns.Inform public about a company's goods and services.
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Marketing & Online Project ManagerAnimax - Pet Product Srl Nov 2012 - Jul 2014Bucharest, RomaniaEfficient coordination of all project activities in order to achieve the objectives set at the highest standards of quality.Coordination of all activities, as well as marketing strategy and marketing policies of the company.Maintains high brand visibility through internal and external Marketing & PR events.Efficient coordination of all project activities in order to achieve the objectives set at the highest standards of quality.Coordination of all activities, as well as marketing strategy and marketing policies of the company.Maintains high brand visibility through internal and external Marketing & PR events.Project Manager of online department, including http://animax.ro• Define the marketing plan and budget;• Decide on the development plan of the new features. Is responsible for the provision of detailed requirements concerning new features and tracking their implementation;• Implement the improvements made to the online store graphic interface;• Develop the interface and functionality of the company's sites and blogs;• Analyze customer claims and propose process improvements to increase the degree of satisfaction of clients-including online selling;• Responsible for positioning the new offers and services;• Plan and lead the implementation of promotions for the online shop, through the coordinating team;• Planning and implementing PR actions;• Ensure that new services is developed for communication campaigns;• This year the quantity of items sold online;• Proactively Manage the volume of sales and inventory level, and when necessary propose specific actions;• The first point of the complaints related to the peak was online store coming from clients;• Process applications for return and refund money phones;• Define the information architecture for web sites;• Ensure that online applications are easy to use by organizing tests of usability and communication sessions to collect users ' views;
Alina Alupoaei Education Details
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Economics - Marketing -
Universitatea BioterraLaw -
Colegiul National De Informatica "Spiru Haret" SuceavaMathematics And Computer Science
Frequently Asked Questions about Alina Alupoaei
What company does Alina Alupoaei work for?
Alina Alupoaei works for The Bucharest University Of Economic Studies
What is Alina Alupoaei's role at the current company?
Alina Alupoaei's current role is Associate Professor.
What schools did Alina Alupoaei attend?
Alina Alupoaei attended Academia De Studii Economice Din București, Universitatea Bioterra, Colegiul National De Informatica "spiru Haret" Suceava.
Who are Alina Alupoaei's colleagues?
Alina Alupoaei's colleagues are Dorel Paraschiv, Lidia Florea, Iulia Rusu, Cristian Tatu, Catalin Ionut Petra, Alex Robert Mihaila, Burse Doctorat.
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