Provide strategic counsel to clients to aid their PR and wider national marketing campaigns.Liaising with clients regarding press campaigns, creative projects and PR solutions, often creating content in house.Quarterly reporting, analysis and growth recommendations to leadership teams and stakeholders at venture capital levels.Clients include, but not limited to Simone Perelle, Switzer Media, Piermarq, Stonemen, Fame & Partners, Rescu, Cordony Group, Cru Media, TNC and Brand & Co.

Supported the maison's Director in delivering exceptional client journeys, culminating in a VIP haute joallerie collection launch in Abu Dhabi - in partnership with Intercontinental Hotels, Lamborghini and Etihad Airways.Served as the core liaison between global and local suppliers, media, designers and influencers to activate digital and print campaigns and calendar-led brand activations.Managed a suite of VIP client relationships to increase sales around seasonal showcases, bespoke… Show more Supported the maison's Director in delivering exceptional client journeys, culminating in a VIP haute joallerie collection launch in Abu Dhabi - in partnership with Intercontinental Hotels, Lamborghini and Etihad Airways.Served as the core liaison between global and local suppliers, media, designers and influencers to activate digital and print campaigns and calendar-led brand activations.Managed a suite of VIP client relationships to increase sales around seasonal showcases, bespoke events and exclusive fine jewellery collection launches.Partnered with Director regarding all media communications and press campaigns, including strategy, press releases, influencer gifting and nurturing relationships with key media, journalists and celebrities. Show less

Developing commercial partnerships and coverage opportunities for premium luxury beauty brands, suchas Armani Beauty, YSL Beauty, Charlotte Tilbury and Chanel Beauty on the highly visited MaxMadedigital platform.Created highly converting narratives between brands and influencers on the MaxMade digital platform,resulting in spiked audience sentiment and higher e-commerce sales for partner products via instagramand the website. Created strategic messaging and partnered… Show more Developing commercial partnerships and coverage opportunities for premium luxury beauty brands, suchas Armani Beauty, YSL Beauty, Charlotte Tilbury and Chanel Beauty on the highly visited MaxMadedigital platform.Created highly converting narratives between brands and influencers on the MaxMade digital platform,resulting in spiked audience sentiment and higher e-commerce sales for partner products via instagramand the website. Created strategic messaging and partnered content for social and digital media on MaxMade,representing luxury alliances between MaxMade and Mecca, Armani, Nude By Nature and Dermalogica,resulting in increased brand collaboration rates for MaxMade. Show less

Oversaw a global community of brand ambassadors, as well as engaged established influencers for brand collaborations.Work closely with global stakeholders to ensure consistent messaging and content across all channels.Grew the global loyalty program reach by 40% to over 1 million users in 6 months. Created a bespoke communications campaign to launch the brand's Macy USA activation.On-going brand and communications consultant, advising on tone of voice and overall messaging.