Led the complete rebranding of the company, including the creation of a new logo, publishing materials, a comprehensive brand book, packaging design, and interior design for stores. Collaborated closely with the UX/UI team to develop a user-friendly app, ensuring consistency with the refreshed brand identity. Managed marketing campaigns, oversaw content creation for digital and print channels, and monitored brand performance to align with business goals. Developed promotional strategies, managed budgets, and analyzed market trends to optimize customer engagement. Enhanced brand visibility and strengthened customer loyalty through strategic leadership.

Specialises in crafting compelling visual and written content for a diverse range of brands and influencers. Leveraging the expertise in photography, videography, and graphic design, have consistently delivered high-quality content that engages and resonates with target audiences.Also, excels in coaching and mentoring individuals on how to enhance their content creation skills. Through personalised guidance and practical advice, empowers others to unleash their creativity and produce standout content that captivates audiences.

Responsible for creating targeted content calendars and developing innovative content strategies for three market segments, producing an average of 60 pieces of content per vertical per month. This led to a 200+ organic increase in following within the first two months.

Responsible for initiating and establishing social media channels from scratch for a home improvement industry, including YouTube, TikTok, Instagram, and Facebook. Created a detailed content plan to ensure consistent and engaging content across platforms, resulting in strong audience engagement with videos.Additionally, produced high-quality, engaging scripts for motion designers to create content for social media channels, organically growing the YouTube channel to 600+ followers within the first 2 months.

I collaborated closely with the Creative Director to facilitate the successful rebranding of Grass-Fields, contributing to the redesign of the company's social media, website, emails, and apparel design.Additionally, co-founded and launched a fashion marketplace dedicated to Black-owned brands, amplifying their visibility and impact. Sourced and secured partnerships with six brands within one month prior to launch, driving growth and diversity within our e-commerce platform.

Responsible for orchestrating collaborative partnerships and coordinating marketing efforts between Grass-Fields and The Lion King Broadway musical by Disney and London African Fashion Week 2023, enhancing brand visibility on global platforms. Executed influencer marketing campaigns on Instagram and TikTok, reaching over 5 million potential customers and crafted engaging content that captured the attention of over 3 million social media users, generating an increase in brand awareness and following. Additionally, developed and executed crisis management strategies, successfully mitigating potential reputational damage and maintaining a positive brand image.

As the Founder of BRK, second-hand e-commerce brand, I spearheaded the entire journey from inception to execution, taking on roles in website development, content creation, marketing strategy, and project management. Through meticulous planning and dedicated efforts, I established BRK in the Ukrainian e-commerce second-hand fashion market, driven by the commitment to sustainability, affordability, and engaging customer experiences.

Responsible for crafting marketing strategies, establishing online presence, and fostering partnerships. Led the agency establishment from branding to campaign execution and conceptualised and executed branding strategies, differentiated services in the market, and led website and landing page development to attract clients. Additionally, implemented social media strategies to engage the target audience across platforms, identified and engaged influencers to amplify brand messaging, and created compelling content for social media and marketing materials to drive conversions. Achievements include successfully launching the agency, achieving rapid growth and market presence, implementing a branding strategy that increased brand recognition and inquiries, and generating over $10,000 in revenue through influencer marketing campaigns in the first 3 months.

I was responsible for promoting the Shafa's fashion products through various marketing channels, creating engaging content, and building relationships with customers and influencers to increase brand awareness and drive sales.

I conducted market research, crafted engaging email content, designed visually appealing email templates, created cohesive branding materials, managed social media campaigns, and collaborated with the sales team to integrate social media strategy into lead generation efforts, leading to significant increases in engagement metrics, open rates, click-through rates, brand recognition, follower engagement, and qualified leads.