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Created, curated, and project managed sales content for a diverse set of clients in the healthcare, automotive, and technology industries. Wrote, edited, and produced marketing content for The Value Shift including blogs, brochures, and infographics.

Wrote, edited, and repurposed digital content including website copy, blog posts, ebooks, case studies, email copy, interactive content and video scripts. Managed a team of freelance editorial and design contributors. Oversaw video production (story planning, writing, casting, shooting, editing, etc.).

Led development and management of interactive Support Community; tracked site metrics via Adobe Site Catalyst and Lithium. Created and hosted weekly content strategy meeting bringing together community, product, and social marketing teams. Ran training webinar program. Produced customer-facing technical support materials. Wrote, directed, and appeared on-camera in series of video tutorials.

Developed market and customer research surveys to inform product development/design. Produced over a dozen book trailers and two product commercials. Project managed books through publishing process, from proposal to final publication.

Created and managed content (web and social) for Jossey-Bass business and nonprofit communities. Developed creative product promos including mobile apps, contests, interactive author events, and video shorts. Produced over a dozen book trailers and two product commercials.