Alina Catalina Banuleasa

Alina Catalina Banuleasa Email and Phone Number

CEO and Founder @ Idea Morph
Bucharest, Romania
Alina Catalina Banuleasa's Location
Bucharest Metropolitan Area, Romania
Alina Catalina Banuleasa's Contact Details

Alina Catalina Banuleasa personal email

About Alina Catalina Banuleasa

Builder, relentless doer and incurable optimist. Building Idea Morph, disrupting the way companies innovate, by making brainstorming and ideation faster, easier and more fun. ➡️ Tune in, the more you generate ideas, the higher chances of game changing ideas. 🚀As a consultant I combine my efforts in two main directions: 1. Helping companies with product strategy and bringing to life products people love using2. Growing people in product and strategy design & creating business driven design teamsCoordinated the making of digital products in companies as Vodafone, ING Bank and Electronic Arts, where from 2017 to 2019, I led the Romanian UX team for the world’s football game, FIFA. Google Developer Expert in UX and certified Google Design Sprint Master, with advanced training in Design Sprint methodologies and Voice Design at Google’s Mountain View headquarters.Left the corporate world to dedicate my full time as an entrepreneur, growing Design Thinking Society, a boutique innovation & design consultancy agency, co-founded in 2017 and built up 2020.Sometimes I speak at conferences and podcasts about design, tech and building products people love using.

Alina Catalina Banuleasa's Current Company Details
Idea Morph

Idea Morph

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CEO and Founder
Bucharest, Romania
Website:
trymorph.com
Employees:
5
Alina Catalina Banuleasa Work Experience Details
  • Idea Morph
    Ceo And Founder
    Idea Morph
    Bucharest, Romania
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  • Morph
    Ceo & Founder
    Morph Apr 2023 - Present
    Idea Morph revolutionises the way companies generate ideas remotely.A guided, individual and async process to get everyone creative and problem solve.Like your favorite Miro ideation template, but automated, guided, easier and hassle free.
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  • University Politehnica Of Bucharest
    Adjunct Professor - Human Centered Design - Acs - Master Year 1
    University Politehnica Of Bucharest Mar 2021 - Feb 2024
    Bucharest, Romania
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  • The School Of Design
    Founder & Learning Architect
    The School Of Design Sep 2020 - Mar 2023
    Applied learning experience into Product & Design Strategy, combining learning with working on a real project.From envisioning, building, running to teaching and gathering all the great professors and students, a "brilliant", as some called it, two revenue stream model.
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  • Design Thinking Society
    Co-Founder & Consultant
    Design Thinking Society May 2017 - Jul 2020
    Bucharest, Romania
    Strategy & Product consultancy + DeliveryHighlights:Banking - Top Romanian Bank1. Innovation strategy project - Redefine the strategy for corporate clients (4 months)2. Redesign HR flows from recruitment, onboarding, career path, performance (Digital product - 4 months)3. Define & create internal Design Lab - set up an internal functional design lab from zero in one year. This meant establishing the lab's processes, assembling capable team from internal re-skilled employees and managing relationships with stakeholders. My role involved also identifying projects, prioritising them and making sure they were done right. Fro 4 to 8 people in one year and a fully functional, capable and confident team, it was one big accomplishment 🚀.Retail-CarrefourDesign Sprint- Creation of Act for Good loyalty program and redesign the app experience.VodafoneDesign Sprint - Improving the Roaming experience
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  • Google Developers
    Google Developer Expert - Ux & Design Sprint Master
    Google Developers Jun 2016 - Aug 2019
    Advocate for UX and Design at conferences in Europe.Design Sprint Master program in Mountain View. (2018)Conversational Design Program (2019)
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  • Electronic Arts (Ea)
    Lead Ux Designer
    Electronic Arts (Ea) Mar 2017 - Mar 2019
    Bucharest, Romania
    Projects:PROJECTS:2017 Implementation of FIFA on Switch2018 World Cup mode and experience2019 Carreer game mode new features
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  • Scoala Informala De It
    User Experience Trainer & Curriculum Architect
    Scoala Informala De It Feb 2016 - Dec 2018
    Cluj County, Romania
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  • Vodafone
    Digital Experience Manager
    Vodafone Sep 2016 - Mar 2017
    Bucharest, Romania
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  • Ing Romania
    User Experience Architect
    Ing Romania Nov 2014 - Sep 2016
    Bucharest
    UX architect for ING's award winning internet banking, ING Home'Bank, delivering the best internet banking experience at the moment.Worked closely with the business, products and development teams, responsible for the information architecture, interaction design, wireframing and prototyping, research and interface for all processes and new functionalities delivered through this channel (all screens).Awards:1. Internet banking of the year - 2016 - Mastercard2. Mobile banking app of the year - 2016 - Online banking gala
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  • Ing Romania
    Digital Marketing
    Ing Romania Mar 2012 - Dec 2014
    Bucharest, Romania
    From developing complete digital communication and lead generation strategies to developing mobile apps and being the owner of ING's social media presence, Catalina had an important contribution to the effective digital communication of ING.Achievements: 1. Gold Effie - Financials - for new current account launch in 2012 - digital component2. Interntics - Best digitally led campaign in services - New savings account launch 2013 - digital 3. Development of Social Media framework and strategy and implementation from scratch of ING's social media presence4. No 1 most social bank in 2012 & 2013 - Top social brands in Romania. 5. Development, implementation and coordination of ING Newsletter - monthly recurrent commercial communication
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  • Ing Romania
    Marketing Specialist
    Ing Romania Sep 2010 - Feb 2012
    Responsible for planning, development and implementation of all of the marketing strategies, marketing communications of current accounts, cards and payments, both external and internal.
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  • Ing Romania
    Management Trainee - International Talent Programme
    Ing Romania Sep 2009 - Sep 2010
    Onboarded in the ING International Talent Programme (IITP), a global four years traineeship of ING, where international graduates are attracted, selected, onboarded and developed using a clearly defined and internationally aligned framework. The primary goal of the IITP is to attract graduates that are best in class, committed to the programme and aspire to further grow into a leadership position within ING in the future.Getting acquainted with the organizational structure and culture of ING, familiarize with the company’s business lines in order to have a holistic understanding of the banking system. Broaden knowledge and expertise guided by the best ING professionals and top management.Being involved in various projects, such product testing and development, designing a demo package for non clients through which they would experience the products and services of ING for a limited period of time.
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Alina Catalina Banuleasa Skills

Digital Marketing Marketing Communications Marketing Strategy User Experience Design Interaction Design Product Design Social Media Management Direct Marketing Market Research Online Advertising User Experience Marketing Information Architecture Business Strategy User Interface Design Advertising Marketing Management User Research Business Analysis User Experience Testing Lead Generation Email Marketing User Interface Specifications Mobile Apps Internal Communications Product Management Marketing Research Crm Product Development Leadership Mobile Applications Mobile Marketing

Alina Catalina Banuleasa Education Details

Frequently Asked Questions about Alina Catalina Banuleasa

What company does Alina Catalina Banuleasa work for?

Alina Catalina Banuleasa works for Idea Morph

What is Alina Catalina Banuleasa's role at the current company?

Alina Catalina Banuleasa's current role is CEO and Founder.

What is Alina Catalina Banuleasa's email address?

Alina Catalina Banuleasa's email address is al****@****ail.com

What schools did Alina Catalina Banuleasa attend?

Alina Catalina Banuleasa attended Design Sprint Masters Academy - Google Headquarters - Mountain View, Scoala Nationala De Studii Politice Si Administrative (Snspa), Academia De Studii Economice Din București.

What skills is Alina Catalina Banuleasa known for?

Alina Catalina Banuleasa has skills like Digital Marketing, Marketing Communications, Marketing Strategy, User Experience Design, Interaction Design, Product Design, Social Media, Management, Direct Marketing, Market Research, Online Advertising, User Experience.

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