Alina G. Email & Phone Number

New York, United States

New York, United States

Brooklyn, New York, United States

Led development of assortment strategies and line plans. Analyzed marketplace trends then guided top-down sales, margin targets, pricing strategy and style-color count targets for upcoming seasons. Partnered with design, tech and product development teams to take product creation from initial sketches through final investment review – ensuring all design details and cost goals are achieved for on-time delivery.Pushed distinctive storytelling – working with visual, allocation and marketing teams to maximized each collection’s potential through events and promotions. Analyzed sales results and shared merchandising insights with the CEO and Creative Director.

New York, New York, United States

Led brand merchandising across Women’s and Men’s, representing 450 SKUs. Created seasonal line plans, leading design and production teams on key merchandising strategies, trend directives, margin targets and SKU development. Delivered well-rounded global assortments for Resort ’23 and Spring ’23— collections focused on innovation, sustainability, and an expanded customer profile—on time and with strong focus on cost containment.

New York City Metropolitan Area

Promoted to oversee merchandising for the largest Women's category, denim, representing 41% of the women's business. Led seasonal merchandising line plans, directing key strategies, pricing architecture, SKU plans, fabric projections and programs to drive volume.Achieved the brand's highest margin growth in six years, outpacing total company performance. Also, launched a highly successful e-commerce Denim Guide to help customers with fit, material and rise; and spearheaded a sustainability strategy that is focused on reducing impact of denim production while boosting customer engagement and sales.

New York City Metropolitan Area

Returned to Rag & Bone and Women's apparel team, working with structured / soft woven product lines.

New York City Metropolitan Area

Partnered with the Senior Buyer in acquiring product for the company’s highest-volume departments: handbags, small leather goods and licensing (eyewear, watches, home) – representing 60% of business for North America FP Retail stores. Identified opportunities to streamline buying processes and maximize store performance, deploying several process improvements during short tenure.

Greater New York City Area

Supported the highest volume product departments for the US, UK, and E-commerce: Women’s Ready-to-wear and /Jean, representing 70% of the business. Maximized store performance through in-depth sales analysis and led seasonal product knowledge seminars on DTC and across ~30 stores.Streamlined all buying processes and created in-depth excel templates to improve efficiency of team members. Also, managed all aspects of open to buy, including receipt flow, markdowns, recuts and RTVs.

New York City Metropolitan Area

Supported the Senior Buyer in developing product assortments for four growing departments (Men’s Ready-to-wear, Standard Issue, Footwear and Accessories) – 30% of total retail business. Ran in-depth weekly, monthly sales analysis and communicated important selling highlights to senior management and cross-functional teamsPartnered with Merchandising and Design team on product development, delivery flow, Visual Merchandising, and E-commerce team to ensure merchandising and marketing strategies support product initiatives.

Greater New York City Area

New York City Metropolitan Area

New York City Metropolitan Area

Associate Of Arts And Sciences - Aas, Fashion Business Management

Summa cum laude graduate

Master Of Science - Ms, Marketing/Marketing Management, General

Bachelor Of Science - Bs, Human Resources Management And Services