• Managed and oversaw 6-months implementation of innovative CRM software (i.e., negotiated contract, interviewed end users, documented requirements, designed UI, tested, created KPIs and training materials); generated 400% more leads• Formed and managed a cross functional team that reengineered the front end content management system, which resulted in 85% faster loading, implementation of SEO strategy, and 50% efficiency gain• Identified bottleneck, presented solution to senior leadership, developed and implemented template action-plan adopted by over 300 organizations, which improved donations for industry-wide Gala by 220% and used 90% less company resources• Managed workflow of RFP submittals across multiple organizations and decreased proposal writing time by 45%• Identified key business drivers by conducting in depth industry and existing processes analysis then developed and executed marketing strategy increasing monthly website traffic by up to 70%• Reengineered company-wide business development process that enhanced client acquisition effectiveness

• Developed, monitored, and enacted marketing strategies for 13 Houston communities, 26 different product lines• Played a crucial role in creation of the 1st Perry Homes Calendar and managed the production, delivery, and distribution• Assessed business demands and developed reporting tools to evaluate success metrics increasing efficiency by 70%

· Established and implemented company’s marketing strategy · Planned and coordinated marketing events· Developed marketing materials: monthly sales flyers, coupons, invitations· Created and maintained company's social media presence· Assessed company’s online presence and recommended changes· Served as liaison for all media vendors· Conducted comprehensive primary and secondary research