Oversee a team responsible for the multi-channel marketing strategy and execution of digital marketing and traditional channels for 40+ brands.

Managed an internal and external team of media buyers with a $3.5M+ annual budget responsible for the planning, execution, testing, and optimization of paid media efforts across all major media channels.

Launched RCI's Digital Marketing program including all technical integrations, operations, strategy, and reporting.

Spearheaded the rebrand of all RCI's social media accounts including the evolution of brand identity, tone of voice and content strategy while broadening RCI's social channel influence through the introduction of Salesforce Social Studio which enabled the organization to respond to member comments and DMs in a scalable manner across both owned and external channels.

Built and launched RCI's social media channel presence, as well as, managed day-to-day operations for RCI social listening across all social and review platforms, including ownership of vendor relationships, execution of social media strategy and content planning.