Developing and implementing tailored annual marketing strategies for six of the University’s new cohort of priority research centresCreating and executing promotional research campaigns around awareness daysAccount management and relationship management with senior academics and centre leaders to negotiate priority marketing objectivesMigrating content onto the University’s content management system and maintaining existing web sites for research centresCreating marketing materials (print and digital) to promote research projects to a variety of audiencesCollaborating with central marketing team to generate and source content to promote centres that aligns with the University’s strategic prioritiesLeading on establishing a marketing network for research communications staff across the University to reduce work duplication and share resourcesCoordinating research marketing activities through line management

Interviewing researchers to generate feature-style articles to promote research to a lay audience (https://www.sheffield.ac.uk/research/features)Creating slide decks and promotional materials for research spinout projects and companiesCreating, managing and delivering a marketing and communications strategy for the internal and external launch of the University’s rebranded commercialisation service Adhering to the University brand guidelines and managing potential reputational risk with negotiationsAccount management and relationship management with academics to promote research and build trust for future communication opportunitiesManaging and delivering the internal and external promotion of research features through the design and curation of content for social media channelsAdapting existing technical research content to meet needs of other audiences through press releases and printed brochuresLeading on the curation of annual research round-up content, balancing the internal needs of the organisation with general public interest to receive buy-in from senior stakeholdersPlanning and organising photography within budget to reduce gaps in University contentSupported with the scriptwriting, designing and working with videographers for the University’s first research video advertProviding communication and in-person support for research events

Leading a social media marketing strategy across LinkedIn, YouTube, Facebook and TwitterWriting engaging, optimised blogs twice a week to promote new services and products Writing weekly internal newsletters to inform staff about company updatesCreating and monitoring email marketing campaigns to drive sales of new services (using MailChimp)Designing physical promotional materials

Creating the first weekly bilingual email for the Russian market (HTML)Innovating and evaluating styles of social media posts to improve reach and engagement (ask me about my block posts!)Designing content using Photoshop and Premier RushScheduling content and copywriting posts across platformsWorking closely with a range of teams (such as Design, SEO, and Product Owners) to run campaigns from start to finishModerating Facebook groups and evaluating ways to reach high engagement and retain membersOnboarding new team members

Pioneered new methods of teaching English to large classes of 3-4-year-oldsNegotiated changes to the current curriculumConstructed detailed reports on the performance of each child every termConceptualised interactive video lessons during quarantine

Generated blog posts about student life to support prospective and current studentsMaintained a steady stream of traffic to new articles

(Absent from September 2017 - September 2018 due to year abroad)Alongside my studies, I enjoyed working in a close team to deliver exceptional customer service in a busy, fast-paced environment. I followed strict health and safety procedures when preparing food and assisted in training new kitchen staff members. I also approached senior management with a social media plan proposal, which was then implemented by staff.

Increased organic views to the UK blog by 13.8% Liaised with influencers and blog content creatorsAdministered a social media calendar and hosted campaigns (YouTube, Facebook, Instagram, Twitter)Identified niche and SEO-friendly topics for blog contentAudited the latest trends and competitor actions across social media platformsCompleted translations where necessary (French to English)

Co-authored translations from French to EnglishDesigned promotional materials for eventsAssisted with content, timing and communication of each event

Designed and implemented a social media marketing strategy to promote teamSuccessfully reached the fundraising goal of £2000 allowing the team to participate in Formula Student 2017

I led and conducted interviews with linguists (including Mark Okrand, creator of Klingon, and David Peterson, creator of Dothryaki) to the promote social enterprise blogEnactus is a non-profit student run organisation which utilises entrepreneurship skills to create a social impact on a local or international society. Enactus Nottingham is a branch consisting of 100 members who are empowered to create a positive impact on ongoing issues today.

In March 2016, I joined Aquor, a different Enactus Social Enterprise that aims to provide clean, affordable water in Cameroon.During my time on this trip I:Conceptualised a standard operating procedure which focused particularly on the health and safety of employeesDesigned smoothie recipes which would be cost-effective and use local produce in seasonParticipated in welcoming business meetings with the Fon, the King of the region surrounding the scale and social impact of the project

Delivered friendly customer service whilst working on particularly busy late-night shifts alongside University studies

Delivered exceptional customer service to players whilst also following a strict time schedule alongside other staff members hosting different gamesHeld accountable for the health and safety of large groups of up to 50 playersGuided customers throughout the day to ensure that they had an enjoyable experience whilst also following strict safety rules set in place