Digital marketing professional with 15 years of experience and demonstrated success in digital marketing strategy, campaign management and lead generation. Experience in launching digital marketing strategies and elevating awareness through integrated and multi-channel marketing communications. Adept at leveraging data insights to achieving KPIs through meaningful campaigns with expertise in segmenting audiences to achieve prompt action, grow market share and inspire customer loyalty. Team leadership and mentoring, develop relationships and motivating cross-functional teams and key stakeholders to deliver on organizational goals and objectives.Digital Marketing Strategy, Strategic Planning, Marketing Technology, Marketing Automation | Cross-Functional Team Leadership, Management, Agency Relationships, Budget Management | Customer Experience, CX, User Experience, UX, Customer Relationship Management, CRM, Conversion Rate Optimization, CRO, Engagement Strategy, Segmentation, Persona Building | Campaigns, Promotions, eCommerce, Reputation Management | Web Analytics, Data-Driven Testing and Analysis | Advertising Strategy, Search Engine Marketing, SEM, Paid Media | Content Strategy & Execution, Search Engine Optimization, SEO, HTML, Email Strategy, Social Media.Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, HubSpot, ClickDimensions, WordPress, Conductor, Google Adwords, Bing Ads, Optimizely, UserTesting, HotJar, Exact Target, SproutSocial, TrustPilot, Trello, Jira, Facebook, Instagram, Twitter, LinkedIn, YouTube
Listed skills include Management, Project Management, Email Marketing, Google Adwords, and 50 others.