B1+, B2 level German classes with a Goethe Institut test in July 2021.

Main responsibilities/ Role:Achieve business & communication results for the editorial & CSR brands of ProTV.Achieve brand power through 360 degrees tailored multi-channel marketing campaigns and strategic partnerships. Focus on: ​Building the brand of ProTV News (its main editorial news program is the anchor of the Prime Time). Operating within strict KPI’s.Drawing up communication plans following the channel’s annual and seasonal content strategy.Developing ongoing target and result oriented TTL communication campaigns while staying in the approved annual budget for all TV news brands, 3 weekly current affairs brands, Pro TV’s local stations network, the seasonal programs (Easter, Christmas, and Elections).Developing and coordinating Pro TV’s CSR and charity campaigns, relevant and result oriented Romanian (~15 CSR brands).Ongoing market and product research analysis. Large/ 0 budget marketing campaigns.Creating and maintaining a strong & fruitful relationships with all the departments involved in the success of my brands.Main achievements:Increased awareness/ brand power, consumption/ leadership for the top Romanian News program, Pro TV News, and its on-line dimension. “Responsibility” perceived in the brand ID.Launched (2008) the most powerful and appreciated Romanian current affairs program, „Romania, I love you“, highly awarded, now present on air & on line, with a strong social media activity.Launched “I like IT”, an IT segment in the news program.Since spring 2007 focused on imposing ProTV as a responsible media.Initiated “Stop torturing the animals!” CSR campaign (2007) that changed the Romanian animal protection law.Brand refresh for the entire network of ProTV News local stations.Part of the team which brought, in 2008, the first Emmy Award in the Central and Eastern Europe for the CSR campaign „Do you know what your child is doing right now?“.ProTV News also won the USA National Association of Broadcasters Award.

ProTV seen as responsible came after a number of editorial and CSR campaigns (and current affairs programs stemmed from the ProTV News) received massive public attention.One of the first has been the 2007 EU awarded editorial campaign "European Union, the money and the Romanians", promoting the use of European structural funds. “Stop torturing the animals!” (2007) changed the Romanian animals’ law (won the USA NAB Award for CSR). Then came the 2008 Emmy awarded “Do you know what your child is doing?”, showing the drama of the Romanian children, the country’s neglected future.ProTV News developed other awarded CSR campaigns, changing the face of Romania (with 60% more transplants after the ProTV News campaign in 2008 and 2013, initiating a new medical institution in the country in 2009, changing the Romanian law of adoptions in 2011, showing the reality of wood cutting massacres in “Romania, the big clear-up” editorial campaign).I personally invested a lot of passion in the highly relevant and result oriented editorial and CSR campaigns (~15 CSR brands) and implemented the Romanian NGO’s “Give life” (daruiesteviata.ro) campaigns within ProTV SA (2009-2013), with great success for their endeavour (building hospitals for children). ~Brand Manager areas of expertise:- creating the annual and seasonal marketing strategy and ongoing marketing of the brand, marketing of the content, marketing of the sales, from product launching up to maintaining business results- developing large scale CSR campaigns- monitor and analyse media coverage- drafting briefings for key stakeholders in the marketing, news and sales departments- on line media channel optimisation and development- events production and coordination- drafting clear and effective press releases, case histories, articles, print, online and audio video content, for use by the general or specialised in-house media. Also TV production and packaging. - traineeships program couch.

Broadcasting/ Media industry @ SC Pro TV SRL, part of the Central European Media Enterprises Ltd. (www.cetv-net.com), a vertically integrated company operating in Central and Eastern Europe. ProTV News correspondent from the satellite station of Brasov/ Germ. Kronstadt. Responsible with news gathering and news packaging, additional stand-ups, editing and production of news materials from Brasov region to the center in Bucharest. Managed and coordinated the annual local “Give and receive” charity TV Program in December 2006 (story gathering, editing, follow up).PR coordinator for Pro TV Brasov, a satellite television from the ProTV local stations chain, drafting clear, concise and effective press releases, case histories, speeches, articles, and other content, including broadcast media materials, for use by the general or specialised media, in order to convey key messages of the local TV organisation.Direct-line to ProTV News Director Gabriela Popescu, ProTV Brasov Director Gabriela Borcea, Producer Electra Ghizea and Editor Mihaela Gros. For PR direct line to Camelia Cavadia, PR Manager ProTV.

Providing ongoing media consultancy for CME operations, as part of the Pro TV team of consultants:- Ukraine’s 1+1 TV- Bulgaria’s Pro BG - Czech Republic’s Nova TV- Moldavia’s Pro TV.Focus on brand and business growth, marketing of the content, development of marketing campaigns and development and implementation of social responsibility campaigns. Launched ProBG and relaunched 1+1TV in the Ukraine.Direct line to the CME Marketing Vice-President, Catinca Marinescu.All communication done in English.

Board member and Pro TV Representative in the 2010, 2011 and 2012 “Let’s do it, Romania!” national board. In charge of the project's marketing and communication on our multi-channel trust. Direct line to PR and Current Affairs Director, Maria Apostol.Let’s do it, Romania! is a national campaign promoting a day of cleaning of the natural areas, now a huge success, with over 500.000 participants directly involved in the first three years and many more in the years to follow. Everything after a massive communicational support received from Romania's biggest media, ProTV. The Romanian ‘Let’s do it’ campaign is now a reference and model for other countries to follow. (Awarded at „Let’s do it, Romania! Gala Awards”, 2010 and 2011).

Areas of expertise: Technical and administrative translations, team coordinator.Main responsibilities:Technical translations and day-to-day administrative assistance to the members of the relocation teams on different plants in France and Romania. Team coordinator with a significant contribution to the professional training of Romanian teams abroad. Organising business travel, drafting correspondence, preparing project documents, distributing translations and technical files. Liaise between the French and the Romanian management.

2000-2004​ Traineeships in TV journalism at Pro TV Brasov (SC Pro TV SA).