Provide strategic oversight while creating and implementing a regional market development strategy, targeting both corporate and individual clients. Oversee and meet business objectives regarding health and life insurance. Ensure seamless work operations by managing and motivating the sales team spread across Vâlcea, Dolj, Olt, Mehedinţi, and Gorj. Coordinate and guide more than 300 BRD team members, including group and agency executives, branch managers, advisory, and banking operators, regarding commercial and technical issues.• Accomplished in selling over 10,800 debit card insurance policies in the Romania south-west region, triple the number from the previous year.• Boosted revenue by +230% through extraordinary sales of life insurance policies. Significantly grew company sales by +170% in the unit-linked insurance sector.

Conceptualized and executed marketing and communication strategies for both online and offline media, establishing credibility within the European market. Responsible for preparing and distributing press releases to media, managing SMS campaigns, and conducting email marketing. Created innovative content for a new brand presentation site and maintained corporate relations with owners of 52 international fashion brands and publishers of newspapers, TV, and online platforms.• Successfully organized more than 20 fashion events in Bucharest and other main cities in Romania.• Designed the Fall-Winter 2014/2015 Lookbook and internal guide featuring the most important brands.• Developed brand awareness by effectively utilizing social media channels, such as Instagram and Pinterest.• Achieved a 20% increase in Facebook fans and a 5% increase in Twitter followers in five months through effective digital marketing.

Formulated and enforced the commercial communication strategy for the bank's products and services to establish and maintain strategic connections with customers and stakeholders. Planned online and offline campaigns to drive customer engagement, conversion, and generate further revenue. Collaborated closely with partner organizations, including Visa, MasterCard, Western Union, and other advertising and media agencies. Administered and monitored campaign progress across all social media channels.• Oversaw a budget of €500,000 for a single project.• Launched a Facebook page for students within the Back to School Campaign, reaching 38,600 fans in two weeks, garnering 11,800 YouTube views and 40+ blog posts in a month, and generating a 10% increase in sales compared to last year's results.• Exceeded sales by approximately 27% through the successful launch of a new savings product, "Saving POS" (Cumpărămisește).