Alina Waite Email & Phone Number

Dubai, United Arab Emirates

I am currently leading strategy for the MENA region at Zenith, where I oversee the strategic product for our clients and drive advancements in our capabilities. One of our proudest achievements includes winning Agency of the Year at the Smarties, reflecting our commitment to driving thought leadership and transforming how our clients innovate and define.

Dubai

• During my tenure as Business Lead, I managed a large team and worked across several of UM's core accounts, including Johnson & Johnson, Coca Cola, FAB, Spotify, and Alshaya. As the clients' communications partner, I.
• Lead the media team at UM for Spotify in a transformational year. Significantly enhancing the agency & Spotify relationship, advancing the strategic approach & driving regional growth, in particular in
• Egypt with the MAU campaign & Wrapped).
• Launched & evolved successful regional structures, connecting into global teams - Spotify, J&J, & Coke.
• Close integration with creative agencies to ensure fully aligned marketing communications for example New Beginnings FAB.
• Overachieved revenue targets YOY, by securing new business (including Alshaya), growing scope of work with current business & pitching for additional investment.

Dubai, United Arab Emirates

Johnson and Johnson (J&J) Media Director across Africa, Middle East and Turkey (AMET). I spearheaded the team with over 30 FTEs ensuring planning was of the highest standard, that we challenged boundaries and were accountable in performance. I was ultimately responsible for the client relationship across the business and strategically planned how J3 could.

London, United Kingdom

• Communications Planning for The Walt Disney Co, which requires 360 planning across paid, owned and earned channels and in particular adding the Disney magic to campaigns. My team stretches across the whole of the.
• Developed and launched successfully a new approach to Franchise planning.
• Guided my team through planning for 6 of the top 10 box office releases in 2016.
• Unlocked additional revenue by demonstrating the benefits of investment.
• Substantially improved our service score across the Disney business by 13% in 6 months.
• Launched a collaboration between Disney and Omnicom for International Women’s day

London, United Kingdom

• I directed communications planning across Chanel, TK Maxx and HomeSense. I was responsible for the success of the strategic approach, communications plans, clients’ digital evolution and building media owner.
• Responsible for embedding the Chanel account in a collaboration between Mindshare and MEC.
• UK Chanel lead for planning tool adoption – this tool facilitated regional and local collaboration.
• Planned 360 brand relaunch for TK Maxx that surpassed engagement targets.

• Key client contact and planner across TK Maxx, Amex and Capcom. Responsible for multi-media campaign performance and delivering Amex’s innovation agenda. I also fulfilled a bridge role between the Insights and Planning.
• MindShare’s employee of the year 2013 awarded for the success of Huddle.
• Successfully pitched for the Chanel business.
• I created a training module on how to glean better insights and create consumer profiles.

• Communications Planner on Nike. Day to day contact for client responsible for bringing together channel specialist and fast problem resolution. I worked closely with AKQA and Wieden and Kennedy to create collaborative.
• Hands on planner for Nike Grid that won numerous industry awards.
• Nominated by my boss for the Marketing Academy Scholarship - a position I achieved.
• Volunteered for Nike Run Dem Crew youth assisting them in creating a recruitment campaign.

Communications Strategist for Virgin Media, Virgin Mobile and Madame Tussauds. I developed multi-million pound strategies for both brand and performance campaigns. I also focused on UK and Global audiences across the portfolio of Goodstuff accounts.

Media planning for Chanel, Hachette and Ferrero. I ensured the delivery of EMEA and local strategies in channel plans, was responsible for competitive reporting and financial management.Whilst at MEC I completed a 9 month training scheme. This involved a rotation around the company, working in each department and giving me a solid agency grounding.

Digital Communication And Media/Multimedia

Activities and Societies:An intensive 2 week course of Google approved applicants. Focused on developing digital strategies, application.

2:1, Psychology

Education record