Alina W. Email & Phone Number

Canada

Canada

Strategic Leadership & Planning:• Spearhead marketing strategy development and implementation to drive business growth and market expansion• Lead data-driven decision-making through market research, competitive analysis, and customer insights• Manage and optimize marketing budget allocation across channels to maximize ROI• Develop and track comprehensive KPIs, providing strategic insightsCampaign Management & Execution:• Direct multi-channel marketing campaigns across digital and traditional platforms• Develop lead generation strategies through content marketing, digital advertising, and strategic partnerships• Lead the planning and execution of high-profile events, summits, and thought leadership initiatives• Drive marketing automation implementation and optimization to enhance campaign effectivenessContent & Brand Strategy:• Direct overall content strategy and brand positioning in alignment with corporate objectives• Create and oversee development of high-impact marketing assets including thought leadership content and multimedia campaigns• Create engaging content across digital platforms to strengthen brand presence and authority• Ensure consistent brand messaging and guidelines across all marketing initiativesTeam Leadership & Collaboration:• Lead and mentor marketing team members, fostering high-performance culture• Foster cross-functional collaboration to align marketing initiatives with sales objectives and business goals• Cultivate and manage strategic partnerships with key stakeholders• Represent organization at conferences and industry forumsPerformance & Innovation:• Establish marketing best practices and standard operating procedures• Drive continuous improvement in marketing operations through data analysis and performance optimization• Provide comprehensive performance analytics and strategic recommendations to executive leadership• Identify and implement innovative marketing solutions to maintain competitive advantage

Canada

As Marketing Manager, I am responsible for generating leads and growing the company's online and offline presence. My duties include developing and executing marketing campaigns both online and offline, as well as establishing corporate partnerships.My day-to-day responsibilities involve creating strategies and tactics to promote our company and drive qualified leads to our front door. I execute successful marketing campaigns from start to finish, exploring various organic and paid acquisition channels such as content creation, paid ads, event management, publicity, social media, and lead generation campaigns, among others.I am responsible for creating a wide variety of marketing content, such as blogs, email marketing, ebooks, flyers, graphics, and more. I also plan and execute online and offline events, such as summits, webinars, partner presentations, seminars, case competitions, etc. I also research and attend industry events, expos, networking events, and other functions to stay up-to-date with the latest trends and best practices.I produce valuable and engaging content for our social media platforms and website, build strategic relationships and partnerships with key industry players, as well as allocate/invest marketing budget funds wisely. In addition, I measure and report the performance of marketing campaigns, gain insights, assess against goals, and support the sales process of enrolling students.

Canada

Founded and scaled BuzVenue, a comprehensive event management and marketing agency, growing the organization to 350+ active team members. Spearhead end-to-end event solutions including strategic marketing, logistics management, creative stage design, and on-site event execution for high-profile concerts, conferences, galas, and competitions.Key Achievements & Responsibilities:• Architected and implemented integrated marketing strategies across digital and traditional channels, resulting in a 42% increase in average ticket sales• Generated $116,400 in ticket revenue within a two-week period for a concert through strategic marketing campaigns• Maintained a 100% client satisfaction rate through exceptional relationship management and service delivery• Direct all creative initiatives including brand design, copywriting, and marketing asset development• Lead business development efforts through strategic networking and client pitching, significantly expanding client portfolioCore Competencies:• Strategic event marketing and management• Multi-channel marketing campaign development• Client relationship management• Team leadership and scaling• Cross-cultural communication• Creative direction and brand development• Problem-solving and conflict resolution

British Columbia, Canada

As the Social Media Associate & Chinese Social Media Manager of UBC Sauder, I managed the school’s online presence with the marketing team, oversaw its Chinese social media and ensured that all content was of the highest quality. Writing with excellence and rigor was essential, as the articles I produced represented the school.My critical thinking, analytical, and problem-solving skills were on full display as I meticulously analyzed metrics and utilized my findings to plan and execute campaigns that effectively boosted engagement and attracted new followers. In fact, I was able to organically increase UBC Sauder's WeChat followers to an impressive 6,000+.Not only did I work with student groups, alumni, faculty, and professionals to develop content, I also exhibited strong interpersonal and intercultural skills while collaborating with them. Through monitoring and responding to reviews, comments, and questions from followers, I helped to build UBC Sauder's reputation.Furthermore, I served as a bridge between the school and thousands of international students by taking the initiative to create and manage student chat groups. By organizing and reporting their concerns to the management team, I was able to help improve the student experience.

Richmond, British Columbia, Canada

• Provided high-quality customer service and exceeded the company's daily sales goal by an average of 30%.• Sustained a customer account information database by inputting, canceling, and updating customer accounts' information.• Prepared monthly reports on personal and team performance.

As the Marketing Specialist for an education startup focused on international students, I spearheaded the design and distribution of promotional materials, resulting in a significant boost in brand awareness. Together with our marketing team, we successfully expanded our client base to over 3,000 undergraduates.Additionally, I was responsible for overseeing the recruitment and training of new employees, as well as monitoring their performance. To further enhance our marketing efforts, I developed and implemented effective communication strategies, promotional events, and a structured business development plan.In order to keep track of our progress, I regularly prepared detailed monthly reports and created engaging content for weekly meetings, utilizing performance data and market research results.

Bachelor'S Degree, Business/Commerce, Marketing

Activities and Societies: Real Estate Club, BizChina Club, working in the Marketing & Communications Department

Graduate, Immigration And Citizenship Law (Gdipicl)

Education record

Activities and Societies: Founded Window of Dreams Club and Chinese Culture Club Executive of Churchill Leo Club, Churchill Connections.