Alina Strain Email and Phone Number

We re-purpose, re-imagine and restore vintage furniture with a passion! We sell finished pieces in a brick-and-mortar shop and we also take custom orders.

I am responsible for the constant analysis and optimization of our interactive and online client campaigns. I am constantly breaking out, breaking down and breaking apart data to look at performance on multiple levels, taking into consideration what's best for each individual client and their goals. It is my job to provide constant communication, analysis and suggestions to our interactive marketing planners, as well as our internal interactive and client services teams.

I am responsible for the creation, execution and ongoing optimization of direct-response media buys involving television, newspaper and radio. Primary job responsibilties include negotiation, communication, data analysis and decision-making, buy creation and execution, creative selection and trafficking, and research.

I am responsible for the ongoing analysis of performance-based reporting associated with direct-response media buys. As an analyst, I work in concert with the media buyer to identify and act on performance data/trends with the goal of increasing campaign response and optimizing ROI.Primary job responsibilities include acquisition of media kits, spot times, tear sheets and vendor information to effectively implement client media plans; verification of media schedules, buys and billing; data entry and report generation daily, weekly and monthly; data analysis - continuous evaluation and utilization of real-time performance data and metrics; constant communication with internal and external parties, primarily with respect to market/campaign performance; and research.