Responsible for the development of the digital marketing strategy to achieve conversions of qualified leads.Managing and optimizing Google Ads, Bing Ads, and LinkedIn Ads campaigns from end-to-end (design, content, strategy, data). Competitor analysis, keyword research. Monitoring and optimizing SEO, using SemRush as a tool.Creating content for multiple channels to build and consolidate brand awareness. Responsible for building and implementing Content Manager System (CMS) via Wix.Owner of trackers at Google Tag Manager. Measure and report on the performance of all digital marketing campaigns KPIs, using Google Data Studio and Mixpanel to build dashboards and monitor customers journey.

Responsible for customer success and data insights leading a team of 3 people. Focused on onboarding new customers (B2B) and creating new conversion strategies, monitoring KPIs such as Churn and Acquisition, developing communication automations through the onboarding funnel. By using Hubspot, I map the main problems and monitor feedback of the users of the app, creating dashboards to understand the main categories that users face difficulties with, and support the product team by discussing new features for users experience. In addition I provide analysis and studies, and discuss strategies for new products with the product team and tech leads to convert new B2B and B2C customers.

Focus on the development of the digital marketing strategy to achieve the goals of building online awareness and increasing the app downloads.Responsible for the online marketing campaigns from end-to-end (design, content, strategy, data).Competitor analysis, keyword research, search engine marketing (SEM), search engine optimization (SEO), social media, content marketing, e-mail marketing.Responsible for the website and app content focused on improving the user experience.Management of trackers and KPIs at Adjust.Measure and report on the performance of all digital marketing campaigns KPIs.Content production in multiple formats (blog, videos, social media, quarterly reports, etc.).Organization of fairs, institutional and corporate events.Management of relations with the internal and external communications agencies and other suppliers.Identify and build relationships with influencers.Identify trends and insights and optimize performance based on insights.Support on the research and development of Brand Persona.Data visualization using Power BI as a tool.

Organization of events, sponsorships and partnerships; Management and analysis of social media; Website development (Wix platform); SEO; Internal communication; Development of the strategy and the implementation of the company's marketing; Mailing management; Content production for social media and email marketing; Develop and manage marketing campaigns focusing on accelerating sales, strategic needs and strengthening the relationship with customers; Monitoring the creation of digital and printed communication pieces; Elaboration and creation of institutional videos; Blog update and management; Analytics and reports based on Google Analytics.

Responsible for the Microsoft partnership program, pipeline update, management of Microsoft certifications and competencies program. Updating and managing blog content via Wordpress.Website and social media content; Internal communication; Development of the strategy and the implementation of the company's marketing; Organization of events, sponsorships and partnerships; Management and analysis of social media; Content production for social media and email marketing via Mailchimp; Coordinated creation of pieces of digital and printed communication;

Planejamentos de Treinamentos internos e externos;Levantamento de Necessidade de Treinamentos (LNT);Aplicação de Avaliações de Eficácia, Desempenho e de Reação;Implementação de Projetos de Certificação Internacional, utilizando o idioma inglês;Controle e Mapeamento de Certificações dos colaboradores;Administração do Programa de Novos Talentos que contempla Estagiários, Trainees e Jovem Aprendiz da organização;Prospecção de treinamentos com consultorias especializadas;Elaboração de processos, políticas e procedimentos;Desenvolvimentos de recursos didáticos;Integração de novos colaboradores;Recrutamento e Seleção de profissionais de TI e Administrativos;Projetos na área de Responsabilidade Social e melhorias de processos organizacionais.

Current experience focused in the area of ​​Training & Development; Survey of needs with the areas involved, planning, development of teaching resources, implementation and evaluation of training; Practice with a focus on raising costs, partnerships and monitoring of certification of employees in the sector of information technology. Application of evaluation of effectiveness, performance and reaction; Experience in creating visual communication of information technology companies; Experience in developing promotional materials, surveying, drafting and negotiation of event productions; Knowledge elaborations of shopping for graphic designs; Knowledge of other HR subsystems, considering support in the areas of Recruitment and Selection of Professionals and Administrative and Benefits.

Elaboração de Briefings e Maillings;Pesquisa Mercadológica;Pesquisa de satisfação;Desenvolvimento de brindes e materiais promocionais;Atribuição na atuação das interfaces das agências promocionais e assessoriade imprensa;Participação na prospecção, negociação e produção de eventos;Comunicação Interna;Desenvolver análises com as receitas e previsões da empresa;Apresentações Gráficas das receitas e áreas da empresa.

Prática em processo de Contratação CLT e PJ;Planilhas de Faturamento e Pagamento;Visita a Clientes;Atualizações no CRM Siebel;Desenvolver análises com as receitas e previsões da empresa;Apresentações Gráficas das receitas e áreas da empresa;Controle de Contratos e Propostas Comerciais.