Aline Marinho Email & Phone Number

Rio De Janeiro, Brasil

Key Account Sales Executive Responsible for the sales development for the entire L’Oréal Luxe division portfolio with management of national accounts: Renner and C&A | Set up the joint business plan with quarterly business reviews, improving sales and profitability through product mix, cost to serve savings and their performance through positive ROI | Strong relationship with the customer, focusing on activation actions at the POS, market research, shopper insights and sales conversion in retail and website (omni sales).

Senior Business Development Analyst Responsible for the strategic management of 4 key national accounts, KPI management through development of business performance and execution reports | Negotiation meetings with clients, interface with both internal (marketing, merchandising, trade marketing, business intelligence) and external areas in order to improve sales.

Demand Planning AnalystResponsible for optimizing the balance of inventory within the Consumer Products Division in line with target customer service levels, levels of forecast accuracy and safety stock levels for the allocated portfolio of SKU’S | Liaise with all stakeholders of the supply chain regarding product availability each month to meet demand and sales/business expectations | Monitor the inventory level in order to keep service at optimum standards without creating excess stock.

Trade Marketing AnalystStrategic management of Colorama brand, focusing on brand development in retail | Responsible for the analysis of KPIs and results reports for Latin America | Responsible for the sales development of Maybelline brand, creating volumes of sales for launch products and planning shop display units for the entire portfolio of SKU’S | Monitoring and questioning the baseline results and launches in order to forecast over-sales and gaps for both brands, as well as control slow-movers in clients.

Rio De Janeiro

Junior Trade Marketing Analyst – 10/2016 - 04/2018Responsible for the strategic management of 2 brands: Maybelline and Colorama, KPI management, launch SKU forcasts, follow up and analysis of brand results in order to prevent over sales/GAP’S | Management of slow-movers in clients through Nielsen analysis, shop display units development and their correct exposure. Coordinated deployment of brand activation strategies through gifts, PLVs, displays and promotional actions aligned with the strategies of clients, regions.

Junior Merchandising Analyst Responsible for the merchandising of the Hair Color brands and Colorama, including the development of the POS marketing campaigns of the categories (from the definition of marketing mix, derivation of the arts, prototyping, marketing approval, quotation and choice of supplier), development of furniture models and exhibitors, coordination of special projects for visibility appropriate to the different types of retails and monitoring and control of the category budget.

Rio De Janeiro

Trade Marketing Intern – CPD Accountable for the analysis, interpretation, and circulation of the main results of the area, for the accomplishment of events directed to the clients of the area, calculation and communication of campaigns, sending of publicity materials through alignment of exclusive needs of each client and support in the budgetary control of the area.

Rio De Janeiro

Project and Operations Intern

Rio De Janeiro E Região, Brasil

Rio De Janeiro E Região, Brasil

Master Of Business Administration - Mba, Varejo Físico E Online

Bacharelado Em Engenharia, Engenharia De Produção