Aline Marinho

Aline Marinho Email and Phone Number

Trade Marketing | Vendas | Planejamento estratégico | Insights de negócios | Gestão equipes | Marketing de Varejo | Execução PDV @ Haleon
Aline Marinho's Location
São Paulo, São Paulo, Brazil, Brazil
Aline Marinho's Contact Details

Aline Marinho work email

Aline Marinho personal email

n/a
About Aline Marinho

Sou engenheira com mais de 9 anos de experiência, tendo gerado estratégias de valor na empresa que trabalhei, por meio de criações de plano trade, estratégias anuais de joint Business Plan, impulsionamento de vendas e relacionamento com cliente.Me destaco no meu local de trabalho através da liderança de equipes diversas com foco em alcançar metas desafiadoras, independentemente da dificuldade técnica, e por manter sempre um excelente relacionamento com os clientes e com a qualidade de vida do time.Na empresa em que trabalho, já fui responsável por milhões de reais de cifra (sell in e sell out), garantindo giro dos produtos no ponto de venda, atrelada a uma boa experiência do consumidor na gôndola, garantindo a satisfação dos nossos steakholders e uma saúde financeira da área.Já criei áreas do zero, treinei pessoas, implementei processos e fui do nível micro ao macro, garantindo que a operação estava saudável e em crescimentoAtualmente, meu objetivo é me desenvolver ainda mais nas áreas de gestão e trade marketing, tendo feito isso através de:- Experiências reais no meu "on the job"- MBA concluído em 2023 na USP-esalq em Varejo Físico e Online- Mentorias - Capacitações em estratégias de negociações (já realizadas)Sinta-se a vontade para entrar em contato através do meu e-mail ou via Linkedin.E-mail: marinho.aline@gmail.com

Aline Marinho's Current Company Details
Haleon

Haleon

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Trade Marketing | Vendas | Planejamento estratégico | Insights de negócios | Gestão equipes | Marketing de Varejo | Execução PDV
Aline Marinho Work Experience Details
  • Haleon
    Key Account Manager
    Haleon Jun 2024 - Present
    Rio De Janeiro, Brasil
  • L'Oréal
    Coordenadora Trade Marketing
    L'Oréal Nov 2022 - Jun 2024
  • L'Oréal
    Key Account Sales Executive
    L'Oréal Sep 2020 - Oct 2022
    Key Account Sales Executive Responsible for the sales development for the entire L’Oréal Luxe division portfolio with management of national accounts: Renner and C&A | Set up the joint business plan with quarterly business reviews, improving sales and profitability through product mix, cost to serve savings and their performance through positive ROI | Strong relationship with the customer, focusing on activation actions at the POS, market research, shopper insights and sales conversion in retail and website (omni sales).
  • L'Oréal
    Senior Business Development Analyst
    L'Oréal Sep 2019 - Aug 2020
    Senior Business Development Analyst Responsible for the strategic management of 4 key national accounts, KPI management through development of business performance and execution reports | Negotiation meetings with clients, interface with both internal (marketing, merchandising, trade marketing, business intelligence) and external areas in order to improve sales.
  • L'Oréal
    Demand Planning Analyst
    L'Oréal Jul 2018 - Aug 2019
    Demand Planning AnalystResponsible for optimizing the balance of inventory within the Consumer Products Division in line with target customer service levels, levels of forecast accuracy and safety stock levels for the allocated portfolio of SKU’S | Liaise with all stakeholders of the supply chain regarding product availability each month to meet demand and sales/business expectations | Monitor the inventory level in order to keep service at optimum standards without creating excess stock.
  • L'Oréal
    Trade Marketing Analyst
    L'Oréal Mar 2018 - Jun 2018
    Trade Marketing AnalystStrategic management of Colorama brand, focusing on brand development in retail | Responsible for the analysis of KPIs and results reports for Latin America | Responsible for the sales development of Maybelline brand, creating volumes of sales for launch products and planning shop display units for the entire portfolio of SKU’S | Monitoring and questioning the baseline results and launches in order to forecast over-sales and gaps for both brands, as well as control slow-movers in clients.
  • L'Oréal
    Junior Trade Marketing Analyst
    L'Oréal Oct 2016 - Apr 2018
    Rio De Janeiro
    Junior Trade Marketing Analyst – 10/2016 - 04/2018Responsible for the strategic management of 2 brands: Maybelline and Colorama, KPI management, launch SKU forcasts, follow up and analysis of brand results in order to prevent over sales/GAP’S | Management of slow-movers in clients through Nielsen analysis, shop display units development and their correct exposure. Coordinated deployment of brand activation strategies through gifts, PLVs, displays and promotional actions aligned with the strategies of clients, regions.
  • L'Oréal
    Junior Merchandising Analyst
    L'Oréal Apr 2016 - Oct 2016
    Junior Merchandising Analyst Responsible for the merchandising of the Hair Color brands and Colorama, including the development of the POS marketing campaigns of the categories (from the definition of marketing mix, derivation of the arts, prototyping, marketing approval, quotation and choice of supplier), development of furniture models and exhibitors, coordination of special projects for visibility appropriate to the different types of retails and monitoring and control of the category budget.
  • L'Oréal
    Trade Marketing Intern
    L'Oréal Jan 2015 - Apr 2016
    Rio De Janeiro
    Trade Marketing Intern – CPD Accountable for the analysis, interpretation, and circulation of the main results of the area, for the accomplishment of events directed to the clients of the area, calculation and communication of campaigns, sending of publicity materials through alignment of exclusive needs of each client and support in the budgetary control of the area.
  • Cosan Lubrificantes
    Project And Operations Intern
    Cosan Lubrificantes Jan 2014 - Jul 2014
    Rio De Janeiro
    Project and Operations Intern
  • Meta Consultoria
    Marketing Director
    Meta Consultoria Jan 2013 - Dec 2013
    Rio De Janeiro E Região, Brasil
  • Meta Consultoria
    Junior Consultant
    Meta Consultoria Mar 2012 - Dec 2012
    Rio De Janeiro E Região, Brasil

Aline Marinho Skills

Microsoft Excel Microsoft Project Trade Marketing Marketing Sap Microsoft Word Microsoft Powerpoint Microsoft Visio Microsoft Office Engenharia Atendimento Ao Cliente Trabalho Em Equipe Sistemas Operacionais 5s Microsoft Windows

Aline Marinho Education Details

Frequently Asked Questions about Aline Marinho

What company does Aline Marinho work for?

Aline Marinho works for Haleon

What is Aline Marinho's role at the current company?

Aline Marinho's current role is Trade Marketing | Vendas | Planejamento estratégico | Insights de negócios | Gestão equipes | Marketing de Varejo | Execução PDV.

What is Aline Marinho's email address?

Aline Marinho's email address is al****@****eal.com

What schools did Aline Marinho attend?

Aline Marinho attended Mba Usp/esalq, Universidade Federal Fluminense.

What skills is Aline Marinho known for?

Aline Marinho has skills like Microsoft Excel, Microsoft Project, Trade Marketing, Marketing, Sap, Microsoft Word, Microsoft Powerpoint, Microsoft Visio, Microsoft Office, Engenharia, Atendimento Ao Cliente, Trabalho Em Equipe.

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