Aline Von Frankenberg Email & Phone Number

Berlin, Germany

Berlin, Germany

Berlin, Germany

Berlin Area, Germany

• Successfully developed and executed Go-To-Market strategies for all strategic partners, resulting in increased market penetration and revenue growth.
• Collaborating closely with the field sales team, aligning efforts to deliver a cohesive brand experience throughout the market, thus enhancing brand visibility and customer loyalty.
• Acted as a key internal point of contact for all trade marketing-related matters within the markets, providing guidance and support to cross-functional teams.
• Fostered strong and enduring partnerships with key accounts, ensuring mutually beneficial relationships that drive ongoing success and sustainable growth.
• Shaping and implementing new processes, contributing to the continuous improvement of our operations.

Berlin, Germany

• Executing seamless Nike consumer experiences within stores, boosting footfall and driving revenue growth.
• Strategically devising and implementing commercially impactful initiatives, such as VIP membership programs and engaging B2B events, to effectively draw customers to the store.
• Cultivating enduring partnerships across B2B channels, aimed at creating advantageous programs for Nike members.
• Collaborating with internal stakeholders and external agencies to plan and execute store rezoning projects, ensuring optimal efficiency and impact.
• Establishing a seamless alliance with the Store Training Manager and Membership Specialist, ensuring the cohesive delivery of Nike's brand narrative.
• Overseeing legal aspects related to in-store promotions and events in coordination with EMEA counterparts, ensuring full compliance and regulatory adherence.

Berlin Area, Germany

• Create an inspiring and representative Berlin Running showroom. Lead project from planning to execution to takedown.
• Oversee Purchase Order process. Setting up vendors, generating POs, communicating with vendors and tracking.
• Accumulate, coordinate, track and drive IRM account marketing process prior to campaign launch.
• Build and execute employee DNA plan for the Bikini Berlin office to make employees of Berlin office more active and enhance the sports lifestyle.
• Independently build weekly highlights deck for EMEA. Work cross-functionally to align content.
• Be in charge of product seeding and product orders in alignment with Running City Connecter and Brand Director.

Zürich Area, Switzerland

• Independent planning and execution of retail brand campaigns and saisonal updates on Nike spaces across the Swiss market with emphasis on key partner Jelmoli and Manor.
• Close cooperation with the sales team, customer operations, agencies, architects and retailers to ensure a smooth flow between all parties involved during POS projects, retailer events, project recaps and retail city.
• E-commerce support for retailers in alignment with the online marketing team.
• Budget planning and handling during all projects.
• Projectmanagement of retailer concepts (soft shop) shop-in-shop projects, support of bigger shop-in-shop set-up and refit projects.
• Preparing and holding of presentations at customer meetings and marketing contact person for customer groups across the Swiss market.

Munich Area, Germany

• Development of segment and brand analysis for business reviews and monthly reports for the brand topline team
• Design developments from briefing to production
• Support of the market research team in internal & external consumer tests for new products
• Revision of the online brand presence with external agencies
• Contribution to introducing a FruchtZwerge edutainment app for children
• Monthly budget handling

Brussels Area, Belgium

• Market Research: Creating a Marketing Landscape Map for Belgium
• Active contribution to the marketing digital plan for Business Analytics
• Handling the Twitter account, performing monthly Twitter Analysis and presenting the report
• Organization of events (pre-event communication, logistics, on-site assistance and post-event follow-up)
• Internal communication between Marketing and Sales team
• Provide business insights to assist management with critical business decisions

Bachelor'S Degree, Communications And Marketing

Semester Abroad, Managerial Finance, Digital Imaging, Italian, International Business

Activities and Societies: Study Abroad Ambassador

Abitur, Mathematics, Economics, German, French, English