 Senior business executive with solid experience acquired over 18 years of experience in multinationals and startups, acting in multiple channels of different segments. Systemic vision and focused on business management leadership, defining and monitoring strategies and their execution, acting in the development of the organization. Experience in management, restructuring and startups of commercial areas and teams: internal and external sales, door-to-door sales, consultative sales, regional partnerships, indirect sales and new business units; Experience in the B2B and B2C markets: electric solar energy, solar farm, mass products, online media, landline telephony, mobile and advanced data network, loyalty products; Expertise in sales, mass products, consultative and high value-added in multiple sales channels. Strategy and goal oriented: increase in sales volume, increase in productivity, optimization of sales costs, as well as analytical vision to define the sales strategy, business expansion plan and value creation. Experience in the creation and implementation of new products / services and redefinition of business models, for expansion or adaptation to identified markets, with a focus on rollout of the operation and increase in performance combined with process efficiency. Leadership, identifying talents whose profiles are aligned with the challenges of the area, professional development, successor training, delegation and engagement of high-performance teams; Skills in resilience and articulation, sense of urgency and decision making, leadership of strategic projects, crisis management, negotiation, influence and impact. Awarded for 3 consecutive years as best sales professional FDV Telefônica Brasil and best sales case for 2 consecutive years Telefônica SP. Advertising professional with an MBA in Business Management. Fluent in English.