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Aline Baía is listed as Marketing Manager | CMI Consumer and Shopper Insights | Trade Marketing | Driving FMCG and retail brands´ growth through human-centric innovation, branding, and advertising @ PepsiCo, Reckitt, Nestlé, Unilever based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Aline Baía.
Aline Baía previously worked as Insights Capabilities Manager LATAM at Pepsico and Insights Manager for Nutrition Brands LATAM at Pepsico. Aline Baía holds Executive Education, Digital Marketing from Yale School Of Management.
As a curiosity-driven Consumer InsightsMarketing leader, I am passionate about leveraging human needs and desires to drive positive impact for individuals, communities, and businesses.With 15+ years of experience in Consumer Insights, I have led diverse projects and analyses across a wide array of methodologies, effectively contributing to the success of brands in major consumer goods industries.My background in Trade Marketing and Sales, coupled with critical thinking, equips me to offer practical recommendations that drive growth effectively.Recently, in my role as Insights Capabilities leader for LATAM, I developed and implemented innovative and more efficient research methodologies while leading intensive change management processes. This involved employing effective communication strategies to articulate the benefits and facilitate buy-in.I am accomplished in leading multicultural teams and adept at reconciling diverse perspectives to achieve common business goals
Listed skills include Fmcg, Trade Marketing, Shopper Marketing, Marketing Strategy, and 24 others.
A career timeline built from the work history available for this profile.
São Paulo, Brasil
Led the transition from traditional to leading-edge, digitized research methodologies,focused on Innovation and Advertisement evaluations. Successfully reconciled diverseviewpoints and overcame resistance to change, securing understanding and buy-in fromkey stakeholders. Implemented new tools across all 5 LATAM Business Units for Foodsand Beverages.
São Paulo, São Paulo, Brasil
Led numerous Insights projects aimed at refining and strengthening the Quaker brandstrategy and activation across LATAM, including Consumer Segmentation, Brand Purposeand Positioning Review, Digital Communication Strategy, and Innovation platformdefinition. These initiatives contributed to successful brand activations, such as the 'HowOld Are You'.
São Paulo, Brasil
Led the 6Ws Research Project, a segmentation based on consumer needs and habits. Thisproject served as the foundation for the portfolio review strategy across all Foods brandsLed studies to evaluate regulatory labels and developed a model based on behavioralscience principles to assess and predict the impact of future regulatory measures.
São Paulo, Brasil
- Leadership, training and development of 8 direct reports, besides outsourced multidisciplinary teams.- Negotiation and management of research and consultancy projects, for clients from major FMCG and retail businesses, from a wide range of categories and channels, such as Coca-Cola, Boticário, Unilever, Burger King.
Leadership of Category Management team, providing insights and clear direction for the point of salesSuccess Model, that guided RB´s winning activations for Vanish and Category Leadership for Pest Control.
São Paulo, Brasil
- Leadership of the definition of the success model and placement for 13 Nestlé categories, interfacing with the Marketing and Category Trade teams (1 coordinator and 1 assistant reporting directly to me).- Leadership of the category management for Walmart and Carrefour.- Participation in the preparation of the Marketing and Sales annual plans.
São Paulo, Brasil
Main Responsibilities- Management of Personal Care categories, such as Skin Care, Deodorants, and Oral Care for Walmart and GPA, achieving growth levels of up to 24% above the market.- Definition of the guidelines and actions relative to the placement of the categories within the several channels.- Responsible for providing information and insights related.
Main Responsibilities- Participation in multidisciplinary teams responsible for defining the Trade Marketing and Sales structure model and processes for the merger of the Lever and Elida divisions.- Coordination and performance of communication (change management actions) and training (onsite and online) of the new processes and tools for the Sales and.
Sales planning, negotiation and management of Key Account clients of the indirect channel (wholesalers and distributors): Peixoto, Arcom, Luiz Tonin, Corso, and Vila Nova – with substantial volume and revenues.
Prospection and Sale of technology products and services for Clients in the Financial Industry (Porto Seguro, Citibank and American Express).
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Aline Baía is listed as Marketing Manager | CMI Consumer and Shopper Insights | Trade Marketing | Driving FMCG and retail brands´ growth through human-centric innovation, branding, and advertising @ PepsiCo, Reckitt, Nestlé, Unilever.
Aline Baía is based in São Paulo, São Paulo, Brazil.
Aline Baía has worked for Pepsico, Envirosell Brasil, Reckitt Benckiser, Nestlé, and Unilever.
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Aline Baía holds Executive Education, Digital Marketing from Yale School Of Management.
Aline Baía is listed with skills including Fmcg, Trade Marketing, Shopper Marketing, Marketing Strategy, Marketing, Retail, Management, and Team Management.
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