Aline Baly Email & Phone Number

Pauillac, Nouvelle-Aquitaine, Fr

Pauillac, Nouvelle-Aquitaine, Fr

- Responsible for formulating and executing the marketing strategy for the group's Château product portfolio, consisting of the prestigious 1er Grand Cru Classé Château Mouton Rothschild, and the Grands Crus Classés Châteaux Clerc Milon and d'Armailhac (AOC Pauillac), as well as the up and coming Domaine de Baronarques (AOC Limoux).- Develop marketing and communication tools for B-to-B and B-to-C segments.- Oversee the group's budget.Accomplishments to date: - Rebranded and relaunched Domaine de Baronarques. - Developed packaging and launched the wine Pastourelle de Clerc Milon. - Projet manager for Mouton's first-ever Hong Kong-based auction, consiting of over 200 lots valued at over $4 millon. Project involved coordinating an international team of contributors to prepare an auction book, shipment logistics and, finally press events in Shanghai, Beijing and Hong Kong.

Barsac, Fr

• Co-manage, with the estate’s 2nd generation, a 20-person team focused on lean operations (viticulture, vinification, marketing, and administrative) with a long-term vision of obtaining and maintaining product quality and business growth. • Responsible for formulating and executing corporate branding strategy using traditional and non-traditional tools. • Develop network and foster relationships with key influencers within press, distribution and end-consumers.Accomplishments• Pioneered using social media within product category: Facebook, Twitter, LinkedIn, and Pinterest, etc.• Established spokesperson for the estate and appellation vis-a-vis the wine and business press throughout the European, North American, Asian and Oceania markets.• Launched estate’s first new brand since 1977, Opalie de Château Coutet, a limited-production wine within Europe, North America, Asia and Oceania; identified key markets, developed packaging, and executed innovative communication program.• Increased press coverage in traditional and new media.• Appointed youngest board member of the Union des Grands Crus de Bordeaux, a 40-year old association consisting of 130 prestigious and world renowned Bordeaux estates, in 2010.

Pauillac, Nouvelle-Aquitaine, Fr

• Completed market analysis of the Sauternes wine segment to identify market players and influencers as well as to understand key product price drivers within existing distribution scheme. • Formulated a branding strategy for Château Coutet that encompassed a four-tier communication plan to increase worldwide product demand and to ensure unified messaging.

Burlington, Ma, Us

(Formally Millipore Corporation)• Owned annual significant promotional budget. Championed initiative to double marketing budget, resulting in an aggressive worldwide marketing communication plan that increased lead generation.• Assessed new market and product opportunities and developed product launches and training programs for sales force, support staff and customers.

Burlington, Ma, Us

(Formally Millipore Corporation)• Fostered editorial relationships with industry publications as well as local media to increase company overall visibility by 20% per annum. • Conducted annual benchmarking analysis of peer group spending on public relations activities. Presented results to the vice president of corporate communications to secure new department resources.• Created department’s first quantitative system to analyze and report impact of public relation outreach.• Spearheaded the Millipore Foundation’s first public relations program and secured significant exposure in local newspapers and television stations; coverage used by human resources for recruiting material.

Burlington, Ma, Us

(Formally Millipore Corporation)• Organized North American industry trade shows and booth promotional activities.• Streamlined department planning processes to provide superior internal customer service. Reduced planning period by two weeks by setting up standard operating procedures.* Promoted to Corporate Communications.

Part-time job in retail; worked after school, weekends and holidays.

Mba, Marketing, Management & Strategy, Entreneurship And Operations

Bachelor Of Arts (B.A.), Economics, International Relations And Spanish

Education record

Education record