Aline Blanco (Aka Lica) Email & Phone Number

Professional with 15+ years of marketing and sales experience leading Omnichannel and brand management for multiple enterprise companies. Designed and implemented strategic campaigns to drive customer acquisition, lead generation, brand development, and product launches. Has a proven track record as a turnaround executive leading successful projects, committed to sales and profitable growth. Executive with leadership skills managing diverse and multicultural teams with outstanding skills in communication, project management, problem-solving, innovation, relationship building, and negotiation. Main Accomplishments: * Spearheaded offline and digital marketing, deploying strategies via social media and paid sponsored ads while leading teams of up to 30 people with “lead by example” and hands-on style. Strategizing, planning, implementing, and monitoring full-funnel marketing campaigns across all digital networks.* Planned and executed institutional websites and e-commerce projects. Boosted digital organic presence with blog and website content, newsletters, and email marketing using a dynamic approach to innovative plans and design thinking methodologies.* Formulated planning, price, forecast, and merchandising roadmaps. Trained in retail measurements and main KPIs.* Developed successful Trade Marketing projects, events, sales incentives, affiliate marketing, and visual merchandising. * Experienced coolhunter traveling abroad to identify trends and develop new projects.* Experienced in wholesale and luxury retail leading industries’ migration into retail, setting-up procedures, and goals. * Delivered multiple projects simultaneously, highly organized, with a knack for presentations. Skillfully works under pressure in a fast-paced environment, also independently. Easily adaptable and resilient.* Skilled in people management, talent retention, consulting skills with attention to detail. Experienced in supporting global teams across multiple time zones and using technology/Internet to improve work efficiency.

Listed skills include Fashion, Marketing Strategy, Marketing, Business Planning, and 19 others.

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  Universidade Presbiteriana Mackenzie

  Bachelor'S Degree