Within the AXA Research Fund, AXA's global scientific and philantropy initiative, I'm supporting the roadmap in communication related to strategic project partnerships, high impact research valorization, pledge for science, thought leadership campaigns.

My mission within AXA Partners Global Communications, Brand and CR Team is to provide consistent guidelines and help our 40 countries within 9 regions build efficient Social Media, External communication strategies, cross channels. I'm in charge of:- Defining the strategy and the editorial line of the AXA Partners Group Social Media pages (Facebook, LinkedIn, Twitter,Youtube), the Company Narrative, key messages framework and Corporate Websites architecture and target operation model.- Managing the Company Reputation, Crisis communication and animate the Reputation Network.- Defining and managing the Event and Press relations, in close collaboration with AXA Group- Defining and deploying the Social Selling strategy globally in collaboration with the Sales and Marketing Team.- Designing and participating to the deployment of the Employer Branding and Employee Advocacy programs- Managing the AXA Partners’ Webpresence, ensuring all digital assets respond to Group Guidelines, and participating to Group dedicated community to monitor efficiency and propose enhancements.- Build & manage the AXA Partners Corporate Website for global and local entities, allowing frictionless, efficient and valuable customer journeys.

In charge of the Cross Sell strategy definition and deployment on American Express Personal Cardmembers (Cobrand and Proprietary) - including:- Team Management (Senior Marketing Exécutives)- Strategy and Budget definition, in respect of the Company ROI guidelines- Responsible of 3 activities: the referal program (Member get Member), Additional Cards acquisition, Upgrade programs, incl.: campaign planning, targetting strategy, Customer journey optimisation and digitalisation, Sales animation, constant improvement of offer and positionning through Customer Service relations.Main achievements:- Automation and simplification of the Member Get Member Customer journey, thanks to the launch of the single referral digital link and journey digitalisation, PR and awareness strategy thanks to a new content strategy and the launch of the study "les Français et la recommandation" (French people and the recommendation), and launch of Social Media acquisition (lookalike models, Social Ads);- Digitalisation of the Supplementary Card application process & new welcome bonus schemes;- Digitalisation of the Upgrade programs, thanks to the launch of inspirational mini-websites, to attract, educate and convert .

In charge of the Acquisition Strategy definition and deployment of AIR FRANCE KLM - AMERICAN EXPRESS Cards - on digital and print channels, including:- Marketing plan and budget definition, - Team Management (Senior and Junior Marketing Executives) - Partner relations, and negociation,- Reporting and strategy constant adaptation according to Company ROI guidelinesMain achievements:- Design, deployment and launch of two 360° Games, in order to create buzz and buy-in of the Co-brand Cards unique value proposal = "earn Miles every day" : "Le Tour du Monde en 45 secondes" (2012) and "Sleep for Miles" (Top Com award winner of best App in 2014).- Participation in the design of new product positionning and brand guidelines, following AIR FRANCE KLM launch of new loyalty program: from Fréquence Plus to Flying Blue.