Aline Pedroso Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Gestão de equipe com acompanhamento de metas, fluxos e performance, utilizando ferramentas de gestão online.Planejamento estratégico da área de marketing e comunicação, incluindo gestão do budget.Implementação e gestão de processos pertinentes ao Departamento de Marketing para melhoria de fluxo e controles.Gerenciamento de fornecedores, desde contratação, acompanhamento de atividades e entregas de relatórios.Reporte de KPIs globais de atividades relacionadas ao escopo da área de Marketing.Implementação de ações de branding e conteúdos de comunicação, seguindo as diretrizes do guideline global da marca, com adaptações para o mercado local.Gestão de lançamentos de produtos, com desenvolvimento de calendário para ações de marketing 360°. Coordenação de campanhas de vendas de sell-in/sell-out junto às equipes técnicas de produto e à área comercial.Definição de materiais estratégicos de marketing, desde conteúdos digitais a materiais de apoio ao trade e PDV.Gestão de redes sociais, criação de conteúdo e campanhas, impulsionamento e análise de relatórios.Gestão de assessoria de imprensa, definição de pautas, acompanhamento de entrevistas e adaptação de vídeo cases globais.Planejamento e execução de feiras e eventos corporativos.

São Paulo, Brasil

Directly managed teams and reported to LATAM management.Strategically planned and developed the marketing area, focusing on branding and global branding guidelines. Coordinated product launches for four different sectors using 360° marketing actions, from launch events, publishing schedules for internal and external audiences and online campaigns, to trade and point-of-sale materials and activations.Managed social media, created content and campaigns, and report ensured analyses alongside promotions.Controlled global social media KPIs, including reach, followers, views, and engagement.Maintained partnerships with influencers (including micro influencers) for brand promotion and recognition in specific sectors, focusing on advertising goals strategies.Supervised and optimized campaigns in search engines, focusing on data analysis design, user experience, and relations.Was in charge of creating materials, including image acquisition, packaging, pamphlets, marketing emails, and advertisements in company-owned platforms and market platforms.Restructured and created content blogs, focusing on technical materials for specific sectors.Actively participated in development of sales and sell-in/sell-out campaigns in cooperation with the commercial team.Planned and conducted different corporate fairs, particularly for the services and agribusiness sector, hiring vendors, managing gifts, and working with services teams, activations, media plans, and regional online posts.Managed vendors, including selecting, approving, and hiring different types of marketing service providers.Provided multidisciplinary communications for department activities and strategies, covering sectors such as commercial, finance, legal, purchases, accounting, and HR.Managed department budget and payment flows to vendors.

São Paulo

Developed strategic planning for marketing and communications, preparing schedules for product launches and national and international events.Managed digital campaigns, created content, planned media-related activities, and created relationship strategies.Conducted detailed KPI analyses and strategically managed budgets, focusing on optimizing resources and achieving goals.Managed press relations, focusing on strategic relationships and advertising opportunities.Managed relations, focusing on strategic relationships and advertising opportunities, overseeing interviews, and reviewing releases.Implemented and provided training for CRM Deltek for nation-wide use to improve company communications.Actively contributed to the website’s renewal, involving content management and advertising strategies.Managed vendors to acquire marketing materials and hire services.

São Paulo Area, Brazil

Directly and indirectly managed employees.Contributed to implementing the corporate communications and marketing department, including strategic planning, event management, and branding actions after integrating with the US business. Member of the Hill Group’s global communications committee with a focus on LATAM events and posts.Planned and conducted break periods and events specific to the sector.Planned and conducted an international event in São Paulo, implementing processes and guidelines globally.Was in charge of branding and brand positioning, content, inbound and outbound marketing, storytelling, social media, and marketing email journeys.

São Paulo Area, Brazil

Conducted the account for InterCement (Camargo Corrêa Cimentos).Participated in rebranding process actions (from Camargo Corrêa Cimentos to InterCement);Coordinated the agency process with the client, including briefing meetings, planning, supervision of graphic materials and direct report;Management of internal communication vehicles, which included weekly and monthly reports and a bimonthly magazine;Participated in planning and development of internal communication campaigns with the Corporate Communication and Human Resources Departments.

Campinas Area, Brazil

Conducted the account and Jobs for the following clients: 3M, Brasilit, Montana Carnes, Wizard, Tégula, FGV – Pós Graduação, Rhodia, Unimed, NET, Hunter Douglas – Luxaflex, Katoen Natie Logística, Supricel Logística e Combustíveis, Academia Goldfit, Boteco São Bento, LaBodega Bar and Faro Eventos, Metax Construções, Agrosalles.Responsible for briefing meetings with clients, monitoring of planning, graphic material and marketing actions development;Participated in marketing campaigns bids, from briefing meetings, planning and development until proposal and material´s presentation for clients;Supported events projects, coordinating client’s participation and final report of the activities.

Campinas E Região, Brasil

Revenues Management of the indirect sales and IBM softwares distribution to customers and Business Partners from United States, Canada and Latin America;Participated at strategic planning actions to Customer Fulfillment area (customer satisfaction

Mba Em Neurociência Aplicada Ao Marketing E Consumo, Marketing

Mba Em Marketing, Marketing

Master Of Business Administration - Mba, Digital Busines

Pós Graduação, Comunicação Com O Mercado

Graduação, Administração

Graduaçao, Artes Corporais