At ALPE, we prioritize effective communication through audiovisual language, offering our clients sets of visual and auditory elements that evoke emotion and connection with their target audience. To ensure that our message, sound, and imagery are in perfect harmony, we follow a series of steps, including production, set design, animation, scriptwriting, video direction, editing, costume design, lighting, photography, finalization, sound design, among others. Here, we strengthen the culture of the contracting company, maintaining brand consistency and generating value.

As the endomarketing manager of Imex Medical Group, I collaborate with various departments of the company to develop initiatives and materials for internal campaigns, including images, educational and institutional videos, marketing emails, among others, with the aim of promoting a positive work environment for employees. These actions range from satisfaction campaigns and well-being programs to strengthening organizational culture and implementing employee benefit policies. Additionally, my role extends to maintaining brand consistency across all marketing areas, ensuring the integrity of the visual identity of the Imex Medical Group in Brazil.The benefits of endomarketing at Imex Medical Group are diverse, including increased productivity, the formation of a qualified team, greater engagement with company objectives, clear goal definition, constant innovation promotion, and improvement in task execution quality.Regarding software, I have advanced skills in the entire Adobe suite, including Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, Acrobat, Media Encoder, Camera Raw, as well as other auxiliary programs.My unique expertise includes experience in video recording and editing, as well as audio treatment. Additionally, I have expertise in catalog layout, eBooks, and infographics, as well as in creating graphic and visual elements that promote brand identity consistency, such as standardization, colors, illustrations, and element hierarchy. My role aims to ensure consistency and quality in visual language, applying visual communication concepts such as pattern, contrast, and harmony. I also dedicate myself to continuous process improvement, ensuring that all activities align with the brand standard and maintaining a constant focus on usability and design quality.

In this role, I was tasked with Retail Marketing for both B2C and B2B, implementing sets of strategies and promotional actions, as well as online advertising and sales. My primary objective was to increase sales, expand market share, and, above all, foster customer loyalty by conveying the best possible image of the manufacturer, its products, and services.Specific objectives included:- Achieving sales volumes to expand market share;- Increasing the profitability of the establishment;- Enhancing the perceived value of products and services offered;- Meeting the needs, expectations, and desires of consumers;- Generating interest among consumers and converting sales;- Building and maintaining a strong brand image among consumers;- Fostering customer loyalty and increasing their average spending;- Outperforming both direct and indirect competitors.Additionally, I employed traditional marketing mix elements, the 4Ps: Product, Price, Place, and Promotion, and implemented Viral Marketing strategies, engaging with influencers and forming partnerships with personalities such as actress Fabiana Karla, actor Mouhamed Harfouch, Aline Riscado, as well as collaborations with major companies and influencers in the field of architecture and interior design, such as Home Idea, Dani Porto, among others.

Throughout my professional journey, I had the enriching opportunity to work as a graphic design intern at a large-scale company. In this role, I was tasked with creating graphic materials for advertising campaigns, developing layouts for websites and social media platforms, collaborating on the production of promotional and branding materials, as well as working closely with the design team to ensure visual consistency across the company's brand. Additionally, I played an active role in researching design trends and implementing best design practices in various projects. This experience allowed me to acquire valuable skills and develop my creative talent, contributing significantly to the success of the company's design initiatives.

Design and finalization of patterns and stickers, marketing, and e-commerce.

I developed strategies and tactics to increase the company's reputation and drive qualified traffic to our doorstep. I implemented successful marketing campaigns from conception to execution. I experimented with various acquisition channels, both organic and paid, including content creation and curation, pay-per-click campaigns, event management, advertising, social media, lead generation campaigns, copywriting, and performance analysis. I produced valuable and engaging content for our website, attracting our target audiences. I established strategic relationships and partnerships with key players, agencies, and industry suppliers. Additionally, I was responsible for preparing and monitoring the quarterly and annual marketing budget, allocating resources wisely. I supervised and approved all marketing materials, from website banners to printed flyers and case studies. Furthermore, I measured and reported on the performance of marketing campaigns, gaining insights and evaluating them against established objectives. I analyzed consumer behavior and adjusted email and advertising campaigns accordingly.Throughout this journey, I gained solid marketing experience, along with the potential and attitude necessary to continuously learn. I have proven skills in identifying target audiences and creatively leading multichannel marketing campaigns to engage, educate, and motivate. I possess extensive knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends, and experience in setting up and optimizing Google AdWords campaigns. Additionally, I have a strong aesthetic sense, a passion for persuasive writing, and intelligent communication. I stay updated on the latest trends and best practices in marketing and online measurement, and I have solid numerical skills, an understanding of metrics, and the ability to analyze data.

With the significant advancement in my career, I reached the position of coordinating a Marketing and Design team. This experience provided me with several challenges that brought me even closer to my team, always working together and collaborating to create a more humanized and efficient environment. In this role, we developed comprehensive strategies, from the top to the bottom of the funnel, evaluating leads and analyzing remarketing strategies. We held weekly meetings involving the commercial, financial, and executive sectors to assess campaigns and budgets.

As a Marketing Analyst I performed several functions and it was the beginning of the implementation of digital in my career. We worked on an even stronger brand presence in our segment and invested in the pains of our personality, entering even more strongly into marketing 360, which is a broad and global strategy in which investments were not channeled to a single media, but rather, we invested in a set of integrated marketing actions. This strategy brought us even closer to our customers, creating a strong bond of loyalty.

This is where I began my professional journey in the area of communication. At the age of nine, while playing on my father's old computer, I had my first contact with Adobe programs, especially Photoshop. The charm and trends have always fascinated me, which led me to choose communication as my profession 11 years later. Here I could learn and improve myself with Marketing techniques, also working as a Graphic Designer. I applied visual identity in all means of communication, created personas, went after clients (Outbound Marketing) and applied a lot of Offline Marketing at the time.I developed myself with briefings and team work, from which I got notoriety and later a promotion in my career.