• Regional leader (Latam) of digital projects in beauty category (hair care), such as: Developed JBP with strategic partners to build better results and increase sales by 22%. • Considering global hair care brands: Schwarzkopf, Bonacure, Osis, Igora Royal, Deva Curl. And regional brands as: Tec Italy, Kuul, Pravanna, Sexy hair, Hidra Color.• Elevate the performance of existing users to achieve healthy platform adoption scores through proactive engagement and training.• Analyse user engagement metrics to identify gaps. Provide solutions to drive adoption for clients and test new techniques • Executed ideas for niche marketing campaigns, including the use of social networks and viral marketing, bringing innovation to campaign and creative strategies, with an impact on impressions (13%) and clicks (18%) results. • Management of a multidisciplinary and multicultural team, knowledge of local markets, Mexico, Colombia, Argentina, Peru and Chile. • Collaborate with relevant departments to create workflows, develop knowledge bases, both internal and external • Development and implementation of the martech project of marketing technology solutions with tools such as Adobe, CRM, e-commerce platforms and data analysis. • Strategic planning with sellers: definition of business in partnership with large online retailers such as: Amazon, Mercado Livre, Falabella, Liverpool, Beleza na web. Increase in results 20% year on year. • Increase in the main performance marketing KPI by +3% ROI in media. • Leader of initiatives related to entry into new sales channels, such as: pharmaceuticals, duty free. Market research, go-to-market strategies. • Management of digital marketing initiatives, including eRetail media, Google Ads, Live/Social commerce, use of influencers, email marketing and remarketing, focus on ROI and other KPIs

• Responsible for implementing strategic projects to expand markets and channels with the creation of e-commerce (D2C) LG: including growth marketing strategies for different types of audiences: (B2B, B2C, B2B2C, B2E). Managing channel conflicts. Resulting in additional revenue for the company by 2% in the first quarter, post launch. • Responsible for the roll out of the D2C project in Latin countries (Peru, Colombia, Chile). • Construction of JBP (joint business plan) with marketplaces, direct contact with retailers such as Magalu, Via Varejo, Meli. And their commitment and execution. •Definition of sales strategies, pricing, margins, sales targets, ABC product curve, distribution channels, digital marketing media plans, including marketplaces and official stores. Mitigating channel conflict with retailers and distributors. •Managing the execution of trade marketing and media campaigns for e-commerce and other sales channels. CRM, promotional campaigns, etc. [grows. 2% month vs month conversion] •Data analysis and reports based on key performance indicators such as ROI, ROAS, as well as analysis of competition, prices, portfolio, channels and promotions, and market trends.• Analyse and report on customer feedback throughout their lifecycle. (RFV)• Working in the electronics segment, including Smart TVs, audio and sound systems, washing machines, air conditioners, and notebooks. Covering both white goods and brown goods in general.

•Leader of a disruptive project for the loyalty program at the smiles shopping/marketplace, through partnerships with large retailers (Magalu, Via, Fast Shop, Centauro), and services (Localiza, Accor, Claro, Shell): Implemented Vtex Platform. • Interface with technical team to implement new features on the website platform and partners, aiming for a better customer experience (UX, CX, UI). •Project results in 3 months representing + 4% of the company's revenue, exponential growth quarter on quarter. •Customer profile analysis: customized actions and clustering: Sales monitoring reports, performances and other e-commerce KPIs. • Consultative management (farmer) of a portfolio of clients/partners and internal clients. •Preparation of P&L and BP studies, data analysis (CRM). Marketing and communication strategies, focused on results. • Continuous assessment of KPIs against ROI goals, especially in digital media, programmatic media and email marketing

• Responsible for managing the Kop Club loyalty program and its benefits club, including analyzing data from the CRM to improve performance. Increased new customer base by 200% and converted 20% of inactive customers into active ones.• Budget management of staff, analysts, assistants and interns.•Management of marketing actions, involving products and services, quality, internal marketing, media plan, press office and organization of events, gifts, kits, partnerships. Management of trade marketing actions, sell in x sell out reports, product planogram.•Direct contact with franchisees, to develop a micromarketing plan with store consultants.

 Coordination of loyalty program projects, relationship and incentive campaigns; Analysis of the loyalty market and the segments of each partner / product to survey opportunities and sales and engagement actions; Campaign and partner ROI. Analysis of DBM / CRM - BI data; Planning, kick off and roll out of projects (e-commerce / marketplace); operation of the technological platform that authorizes and centralizes accrual and redemption transactions, via website, partners and POS network.

 Assistance and account management for incentive campaigns and B2B loyalty programs (customers: Telefonica, Unilever), B2C (Flora); Interlocution with areas of implementation, IT, art creation; Analysis of the performance of the loyalty programs through management KPIs and analysis of consumer behaviors in the program and within the company; Management of online awards catalog; network of advantages and e-commerce.

 After-sales follow-up, relationship with partners Management of the Loyalty Program, management of points; Support to the commercial team. QA tester of customer portfolio management systems - Oracle Siebel Loyalty and TAM Fidelidade;

 Elaboration of Relationship Marketing strategies for customer acquisition and profitability; Follow-up and feedback on actions and complaints. (CRM)

 Customer service - reservation procedures in specialized systems; Sales technique and approach to conversion and achievement of goals; Participated in the project to implement the EUROPCAR call center, defining information for CRM systems.