Business Strategy:- Influence worldwide strategy to meet regional/market business needs, opportunities and trends,- Define the right strategy for the 3axes for China, to meet Dior Central business needs & objectives and support on the implementation,- Develop with China team the objectives & targets by category,- Propose adaptations to operational marketing mix, improving 360° package to optimize performance in region/marketCommunication:- Lead coordination between all services (central&local) to ensure fluid & maximized orchestration of launches: marketing, media, digital, PR, merchandising, retail/ omnichannel, training, finance & logistics,- Pilot the approval process of locally developed initiatives, ensure control over the brand image in the region,- Work within network of worldwide MOPs, coordinating best practice sharing across regionsBusiness & Consumer Intelligence:- For senior management/ central teams, provide weekly realtime insights on local market/launch performance and quarterly trend reports (product & retail), highlighting need gaps,- Provide retail expertise of local distribution performance (boutique/key accounts/online business),- Provide consumer insights into local market behaviours and expectations.

Beauty category has become the major category on Tmall/Tmall Global.Expert in beauty market my role is to:- Define innovative solutions to enter the “new retail revolution”: data management, uni-marketing, smart procurement management…- Manage global key accounts (LVMH, L'Oréal, Hermès, Puig, Coty, Chanel...) - Advise international clients on their China strategy: Digital, e-commerce, data management, branding, merchandising and logistics solutions- Find the best Alibaba business solutions in accordance with the brand's strategy Develop strategic partnership- Develop strategic partnership

Managing the top categories on the French markets:- Manage Global Key accounts (L'Oréal, LVHM, Pernod Ricard...)- Advise international clients on Chinese consumers, market trends, government policies, and branding and logistics solutions- Defining the country roadmap and key development strategy for French Market - Development of Marketing campaigns to increase the brands performance

Helping French & Benelux brands to enter the China market via the different channels of Tmall/Tmall Global:- Defining the key categories on the French Market to generate high potential leads (Cosmetics, Mother&baby, Fashion, Food and Wine)- Develop opportunities in target markets with support of marketing, events…- Develop key partners to increase the awareness of Alibaba Group

ORES GROUP ( http://ores-group.com/ ), a fully integrated communication agency. This structure allows a global vision to implement efficient and creative campaign. Digital driven agency, we are offering to our client from the digital strategy to the realization of the contents (copywriting, community management, photos, video, banners, HTML5 games, Apps...) and the adapted media buying.We are today working with Quechua worldwide, l'Oréal Asia Pacific, Jack & Jones, Clarins, Domyos, Oxelo, Kipsta, Nocibé, Veolia, Louis Vuitton, Sephora...Associate founder of ORES GROUP. Successfully set up ORES China agency in 2013, now a team of 15 employees and 2 Million Eur yearly turnover.Business and Strategy- Started the China business. Managing key accounts, including Decathlon, L’Oreal…- Prospecting potential new customers. Business negotiations, and customer long-term relationship management- Advises and offers the best communication solutions to increase the ROI of my client and always delivers a sustainable growthManagement / HR- Recruiting and managing highly talented multicultural team (15 employees)- Creating strong and efficient process and tools to manage internal and external skillsLegal- Setting up the Chinese mainland and Hong Kong branches- In charge of legal matters, follow up of contracts - Manage relationship with lawyers, agents, and government officersFinance- Set up and adapting business plan throughout the development- Finance, cash flow optimization- P&L performance management

Offer adapted promotional solutions for Kraft Food, FIFA and LVMH accounts (Budget USD 5 million).- Consumer needs/briefs analysis- Products development- Follow up trends and competitors collections - Projects management in term of time, cost and quality- Budget and margin definition- Team management in term of objectives, skills and communicationSkills: management, creativity and reactivity, resistant to pressure

Responsible for the launch of 2 new categories on the Chinese Market under the brand Supor (Chinese subsidiary of the Seb Group)Brand Management:- Product strategy and planning definition for the 3 coming years, presentation to the direction- Innovation development with the R&D department and long-term Brand management - Advertising strategy definition (TV, web, in store) with the operational marketing department for China- Transversal projects building with the BU in France Operational management:- Sales analysis- Prices and sales forecast definitionSkills: analysis and organization skills, capacity of adaptation, reactivity

- Managing the logistics of for French speaking countries Ministers- Managing the French Sport Minister: M. Bernard Laporte schedule and planning

Operational Marketing Internship, Diagnostic X-Ray Department - Launch of the last GE Digital product – Budget 100 k€- Management and creation of the communication campaign- Congress organisation in Europe- Benchmarking the competitors

Strategic Marketing Internship, BU Luminaries Asia Pacific, - Advice and conclusion for future products launch on Asia Pacific Market. Budget: 100 - 200 K€- Creation and implantation of market studies in cooperation with APR Marketing group