Aline Guo-Haefele Email & Phone Number

Shanghai, China

Paris, Île-de-France, France

Business Strategy:- Influence worldwide strategy to meet regional/market business needs, opportunities and trends,- Define the right strategy for the 3axes for China, to meet Dior Central business needs & objectives and support on the implementation,- Develop with China team the objectives & targets by category,- Propose adaptations to operational.

Paris, Ile-de-France, France

Beauty category has become the major category on Tmall/Tmall Global.Expert in beauty market my role is to:- Define innovative solutions to enter the “new retail revolution”: data management, uni-marketing, smart procurement management…- Manage global key accounts (LVMH, L'Oréal, Hermès, Puig, Coty, Chanel...) - Advise international clients on their China.

Paris, Ile-de-France, France

Managing the top categories on the French markets:- Manage Global Key accounts (L'Oréal, LVHM, Pernod Ricard...)- Advise international clients on Chinese consumers, market trends, government policies, and branding and logistics solutions- Defining the country roadmap and key development strategy for French Market - Development of Marketing campaigns to.

Paris Area, France

Helping French & Benelux brands to enter the China market via the different channels of Tmall/Tmall Global:- Defining the key categories on the French Market to generate high potential leads (Cosmetics, Mother&baby, Fashion, Food and Wine)- Develop opportunities in target markets with support of marketing, events…- Develop key partners to increase the.

Shanghai City, China

ORES GROUP ( http://ores-group.com/ ), a fully integrated communication agency. This structure allows a global vision to implement efficient and creative campaign. Digital driven agency, we are offering to our client from the digital strategy to the realization of the contents (copywriting, community management, photos, video, banners, HTML5 games.

Shanghai

Offer adapted promotional solutions for Kraft Food, FIFA and LVMH accounts (Budget USD 5 million).- Consumer needs/briefs analysis- Products development- Follow up trends and competitors collections - Projects management in term of time, cost and quality- Budget and margin definition- Team management in term of objectives, skills and communicationSkills.

Responsible for the launch of 2 new categories on the Chinese Market under the brand Supor (Chinese subsidiary of the Seb Group)Brand Management:- Product strategy and planning definition for the 3 coming years, presentation to the direction- Innovation development with the R&D department and long-term Brand management - Advertising strategy definition.

- Managing the logistics of for French speaking countries Ministers- Managing the French Sport Minister: M. Bernard Laporte schedule and planning

Operational Marketing Internship, Diagnostic X-Ray Department - Launch of the last GE Digital product – Budget 100 k€- Management and creation of the communication campaign- Congress organisation in Europe- Benchmarking the competitors

Strategic Marketing Internship, BU Luminaries Asia Pacific, - Advice and conclusion for future products launch on Asia Pacific Market. Budget: 100 - 200 K€- Creation and implantation of market studies in cooperation with APR Marketing group

Master'S Degree, International Business

Market Research, with the famous Pr Dr Homburg (https://en.wikipedia.org/wiki/Christian_Homburg) International Business Consumer Behavior

Master, International Business, Marketing

Intensive Undergraduate Program, Classes Préparatoires