Aline N. Email & Phone Number

Nanaimo, British Columbia, Canada

• My approach is grounded in the belief that personal image and beauty is a strong vehicle for self-expression and personal empowerment.
• Enhanced client satisfaction by providing personalized image consultations, resulting in a 55% increase in repeat business.
• Engaging with external relevant community experts and influencers, leading collaborativelyto boost social media engagement and expansion of the targeting.
• Increased social media engagement by 35% through compelling beauty and styling content, elevating brand visibility and connecting with the target audience.
• Achieved significant growth on Instagram, increasing followers from zero to over 1,100 active users. This resulted in improved business conversion rates, heightened marketing visibility, and increased engagement.
• Strong storyteller with a knack for creative thinking and problem-solving.

Nanaimo, British Columbia, Canada

- Key holder duties- Delivering personalized customer service- Assisting the colleagues as a supervisor in the absence of management and ensuring store procedures- Determining the customer's need and suggesting relevant products by listening and sharing product knowledge- Product presentation - Operating POS and processing refunds- Opening/closing the.

- Educating customers about the world of beauty and Deciem Brands- Delivering personalized customer service- Assisting the colleagues as a supervisor in the absence of management and ensuring store procedures - Assisting in the training and development of new store associates- Determining the customer's need and suggesting relevant products by listening.

Brazil

• Supporting the Factory Store Territory’s Director by providing leadership and expertise in recommending and implementing effective in store communication, visual merchandising standards and marketing strategies.
• Created and Implemented a new mentorship program for 40 visual merchandising assistants across 30 stores which led to the promotion of five employees to leadership roles;
• Developed and executed a range of visual merchandising standards, internal communication, brand message and promotional material;
• Improving shopping experience through compelling visual displays, in-store signage and attractive store window displays to enhance in store environment and drive customer engagement;
• Controlling the Marketing Calendar, Visual Merchandising Guides and Marketing budget and developing longer term solutions to drive the business growth;
• Ensuring that all VM standards are executed on all stores (global standards) through intranet platforms, engaging presentations and training;

• Supporting the Factory Store Territory’s Director and VM Coordinator with daily visual merchandising and marketing activities;
• Responsible for executing and maintaining a premium and focused brand message in Nike Factory Stores;
• Ensuring all VM standards is been executed on all stores (global standards);
• Elevating storytelling capability through country relevant and consumer-facing visual merchandising.
• Elaborating and developing an effective media plan according to business and consumer profile;
• Improving shopping experience thru seasonal initiatives and key items modular elevation.

São Paulo E Região, Brasil

• Responsible for account activities, including the coordination of projects from estimation to completion.
• A broader project team partner to ensure the deliverables are completed in an efficient manner - on time and on budget.
• Establishing and maintaining relationships with clients as appropriate.
• Building an understanding of the Company's and the client's industry, business, and products.
• Supporting two Global Brands and several local clients.Clients: Boticário, Timberland, Trussardi, Nike, Leader, Ricardo Almeida, Arthur Caliman, Toli, Adji, Loungerie, Aramis e Umbro.

- Planning, estimating and creating POS materials. - Responsible for initiative implementation at POS. - Working as assistant in events, market research and competitors research. - Direct contact with advertising agency and suppliers/vendors. - Planning and supervising cooperative merchandising initiatives with Global and Local brands.

- Planning, coordinating, evaluating and implementing Sport / Cultural / Social Events- Being the link and building a strong relationship with the advertising agencies and Global/Local brands- Responsible for the event budget

Planejamento, produção, acompanhamento e avaliação de campanhas publicitárias e ações de marketing. Contato direto com fornecedores e clientes.

-Strategic planning and execution of marketing campaigns-Budget management for graphic materials and events-Expertise in internal marketing (endomarketing)-Support in process implementation to enhance efficiency-Proficient in conducting market and competitor research

Marketing/Marketing Management, General

Diploma, Hospitality Administration/Management

Master, Fashion Marketing And Communication

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication