My approach is grounded in the belief that personal image and beauty is a strong vehicle for self-expression and personal empowerment.• Enhanced client satisfaction by providing personalized image consultations, resulting in a 55% increase in repeat business.• Engaging with external relevant community experts and influencers, leading collaborativelyto boost social media engagement and expansion of the targeting.• Increased social media engagement by 35% through compelling beauty and styling content, elevating brand visibility and connecting with the target audience.• Achieved significant growth on Instagram, increasing followers from zero to over 1,100 active users. This resulted in improved business conversion rates, heightened marketing visibility, and increased engagement.• Strong storyteller with a knack for creative thinking and problem-solving.• Developed engaging material through web-based content management systems and social mediaplatforms, such as Instagram, Facebook, TikTok, Canva, Capcut, Later, Mailchimp, contributingto attracting new clients.• Able to work with Adobe Creative Suite, Trello, Asana, Miro and Office 365.

- Key holder duties- Delivering personalized customer service- Assisting the colleagues as a supervisor in the absence of management and ensuring store procedures- Determining the customer's need and suggesting relevant products by listening and sharing product knowledge- Product presentation - Operating POS and processing refunds- Opening/closing the store, bank deposits and paperwork- Ordering salon and store office supplies

- Educating customers about the world of beauty and Deciem Brands- Delivering personalized customer service- Assisting the colleagues as a supervisor in the absence of management and ensuring store procedures - Assisting in the training and development of new store associates- Determining the customer's need and suggesting relevant products by listening and sharing product knowledge- Maintaining Deciem's merchandising concepts- Operating POS and processing refunds- Opening/closing the store, bank deposits and paperwork- Participating in Inventory control

•Supporting the Factory Store Territory’s Director by providing leadership and expertise in recommending and implementing effective in store communication, visual merchandising standards and marketing strategies.•Created and Implemented a new mentorship program for 40 visual merchandising assistants across 30 stores which led to the promotion of five employees to leadership roles;•Developed and executed a range of visual merchandising standards, internal communication, brand message and promotional material;•Improving shopping experience through compelling visual displays, in-store signage and attractive store window displays to enhance in store environment and drive customer engagement;•Controlling the Marketing Calendar, Visual Merchandising Guides and Marketing budget and developing longer term solutions to drive the business growth; •Ensuring that all VM standards are executed on all stores (global standards) through intranet platforms, engaging presentations and training;•Collaborating with cross-functional teams, writing briefs for external partners, and vendors to enhance brand objectives and storytelling;•Establishing and maintaining a relationship with vendors to guarantee premium executions and on budget. •Motivated by results, I've taken ownership of department processes and am constantly looking forways to improve department function.• Managing retail marketing projects with a focus on timely briefings, prioritizing tasks, resolving roadblocks, and implementing effective solutions and best practices;•Data management and reporting skills to support the tracking.

Supporting the Factory Store Territory’s Director and VM Coordinator with daily visual merchandising and marketing activities;• Responsible for executing and maintaining a premium and focused brand message in Nike Factory Stores;• Ensuring all VM standards is been executed on all stores (global standards);• Elevating storytelling capability through country relevant and consumer-facing visual merchandising.• Elaborating and developing an effective media plan according to business and consumer profile;• Improving shopping experience thru seasonal initiatives and key items modular elevation.• Establishing and maintain relationships with vendors to guarantee premium executions and on budget.

Responsible for account activities, including the coordination of projects from estimation to completion. • A broader project team partner to ensure the deliverables are completed in an efficient manner - on time and on budget. • Establishing and maintaining relationships with clients as appropriate. • Building an understanding of the Company's and the client's industry, business, and products.• Supporting two Global Brands and several local clients.Clients: Boticário, Timberland, Trussardi, Nike, Leader, Ricardo Almeida, Arthur Caliman, Toli, Adji, Loungerie, Aramis e Umbro.

- Planning, estimating and creating POS materials. - Responsible for initiative implementation at POS. - Working as assistant in events, market research and competitors research. - Direct contact with advertising agency and suppliers/vendors. - Planning and supervising cooperative merchandising initiatives with Global and Local brands.

- Planning, coordinating, evaluating and implementing Sport / Cultural / Social Events- Being the link and building a strong relationship with the advertising agencies and Global/Local brands- Responsible for the event budget

Planejamento, produção, acompanhamento e avaliação de campanhas publicitárias e ações de marketing. Contato direto com fornecedores e clientes.

-Strategic planning and execution of marketing campaigns-Budget management for graphic materials and events-Expertise in internal marketing (endomarketing)-Support in process implementation to enhance efficiency-Proficient in conducting market and competitor research