- Lead UX content design for holiday promos across the e-commerce experience for all Peloton products- Write UX copy for e-commerce experiences across onepeloton.com- Create and update documentation of best practices and guidelines for UX Content Design- Own Content Design of Homepage Carousel and Banners, ensuring a seamless UX for high-priority placements for Brand and Product Marketing- Lead cross-functional content projects working collaboratively with Product Design, Software Engineering, Product Management, Brand Marketing, and Product Marketing- Provide recommendations for UX content design optimizations across Peloton App

- Created and execute content strategy for full customer experience cycle on LG.com for LG's digital transformation- Drove concept-based, strategic ideation for new DTC customer experiences on LG.com- Lead content strategy for LG.com homepage based on seasonal campaigns, promotions strategy, and user testing- Reviewed all UX copy and Ecommerce copy for LG.com- Created and lead first content strategy and execution for evergreen growth content by working with a cross-functional team, ensuring SEO-optimization, optimized user experience, and a cohesive and engaging visual design- Increased organic traffic using new SEO-based educational content strategy, set KPIs and benchmarks for content quality on LG.com and affiliate sites- Managed and execute editorial calendar for educational content and homepage- Created style guide and voice and tone guidelines for LG.com and LG Partners Store based on global brand standards- Conceptualized and executed content strategy for the first SEO-based gift guide specifically targeting high-value audience segments

- Grew subscriptions by 48% YoY using full-funnel affiliate/partnership marketing strategy for one of Horizon's largest clients, WW: Weight Watchers Reimagined - Optimized for most efficient CPA and CPC goals- Launched first B2B partnership in affiliate channel with T-Mobile, led to highest number of net-new customer acquisitions of all marketing campaigns for Q1 2020 for WW- Executed performance branded content strategy which led to a 42% click increase YoY for affiliate channel- Launched and managed performance content partnerships with Meredith (People + Shape), Everyday Health, PureWow, American Media Inc (Us Weekly) and Leaf Group (Well + Good)- Optimized offer copy and urgency periods and provided weekly campaign reporting using MTA modeling, CJ platform, Microsoft Excel and Powerpoint

- Craft strong e-commerce stories and lead day-to-day editorial for TODAY.com/shop- Edit copy and ensure SEO optimization for 3-4 stories per day- Optimize editorial content for CTR to merchant sites, earnings per click (EPC) and revenue using Skimlinks, Rakuten, Shareasale, and Amazon affiliate dashboards- Grow affiliate commerce revenue through digital content strategy and meet agressive TODAY.com revenue goals- Consult with other TODAY.com editorial staff to help grow affiliate commerce in each vertical and optimize content- Analyze affiliate commerce revenue for actionable content insights- Execute on innovative editorial packages around Amazon Prime Day, Black Friday, and the holiday Gift Guide season

- Assisted with launch and execution of e-commerce content initiative, which grew affiliate revenue by 292% year over year across six health and wellness brands: Men's Health, Women's Health, Bicycling, Runner's World, Prevention, and Organic Life- Wrote 3-5 commerce articles a day, including daily deals, best-of listicles, and product testimonials; used audience insights, revenue data, SEO, and consumer trends to inform story ideas- Tracked affiliate revenue analytics via Avantlink, Rakuten, Pepperjam, CJ, and Amazon dashboards- Helped plan commerce content for all Rodale websites around Black Friday/Cyber Monday, Holiday Gifts, and Amazon Prime Day based on revenue data

- Promoted stories on homepage using parse.ly for site analytics- Wrote aggregated stories on trending national topics using SEO tools like Google Trends- Managed syracuse.com main Twitter and Facebook accounts, scheduling posts every 15-20 minutes- Edited photos using Adobe Lightroom and Photoshop- Wrote headlines, excerpts and photo captions using SEO keywords- Produced stories in CMS, fixing issues in HTML

- Analyzed business development and marketing initiatives using Google Analytics- Created B2B digital marketing strategy and content for three new Microsoft Dynamics products- Revamped SEO and digital presence for individual products as well as the company overall- Analyzed and refined existing email marketing campaigns and created campaign strategy

- Managed social media and review sites to ensure the positive online reputation of marketing firm clients including Maserati of Manhattan and other NYC area car dealers- Worked with account manager to build and maintain online client marketing portfolios in 3Birds marketing software- Created original promotional social media posts for client Facebook and Twitter pages in order to drive customers to client website and boost click-through rates