Aline Rabello Email & Phone Number

São Paulo, Brasil

São Paulo

Recife, Brazil

- Responsible for strategic sales planning based on performance indicators (Sales, Leads, Conversions, etc.)- Responsible for Marketing Management including Objectives and Key Results (OKRs) and Customer Acquisition Cost (CAC)- Implemented Inbound and Outbound Marketing Strategies- Internal communication and engagement of organizational culture and institutional relationship- Managed marketing and SDR (Sales Development Representative) teams- Branding management and positioning- Market research and KPI analysis- General Directorate of Institutional Events and Actions- Development of “Sell in and Sell out” Strategy

São Paulo, Brazil

- Managed a LATAM marketing campaign which brought together EdTech, innovation and people- Responsible for B2B and B2C strategy and multichannel marketing campaigns - Developed marketing and PR strategies - Oversaw and reported on a data-driven marketing campaign which resulted in a 80% increase in audience through a highly targeted multichannel campaign- Managed a rebrand project with a completely new visual identity and brand values- Introduced new revenue and lead generation opportunities through 365- Content campaign including podcast series, webinars and social media live sessions- Responsible for the marketing budgets to ensure it delivered required commercial results and ROI- Managed a team of 8 direct reports, ensuring they have set objectives and feel supported in their professional development plans- Responsible of sales delegates team and reporting

São Paulo, Brazil

- Responsible for implementing a content and news oriented communication strategy- Responsible for full delivery on events’ promotion, communication, data collection, signage, branding and rebranding, web and media display strategies- Hiring and managing vendors such as PR companies, designers, photographers, video producers, web developers etc. - Planned and managed marketing budget and contract negotiations- Market analysis and competition monitoring - Marketing concept and brand development for the business units’ events - Press agency: briefing and development of strategy and action plan - Planning and management of infrastructure development services for exhibitors, visitors and attendees in the event venue

São Paulo, Brazil

- Negotiation of institutional partnerships, building strategic alliances with associations and the most influential media in its segments- Evaluation of ongoing actions, and implement improvements based on goals and metrics - Increase of the media awareness and institutional support within associations and government bodies- Planning and management of infrastructure development services for exhibitors, visitors and attendees in the event venue- Planning, execution and evaluation communication online and offline campaigns - Improved the overall marketing process - Strategic analysis of market and competitors- Coordinated operational activities, managed marketing and PR team, coordinated with suppliers and partners - Planned and managed special projects for sponsors and partners - Implemented merchandising strategies for products and services offered to exhibitors and sponsors

São Paulo, Brazil

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São Paulo, Brazil

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São Paulo, Brazil

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Master Of Business Administration (Mba), Strategic Business Management

Activities and Societies: • Startup One.

Master, Leadership, Emotional Intelligence And Effective Communication

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B.A., Advertising And Marketing