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I’m an internationally experienced trend forecaster and creative strategist with expertise in fashion, beauty, and lifestyle categories. My work bridges product and marketing through the disciplines of trend research, cultural foresight, semiotic analysis, innovation, concept design, creative direction, and brand strategy. Throughout my career, I’ve refined an instinctive aptitude for identifying key insights and translating them into commercially viable opportunities to grow category and cultural relevance. I've collaborated with companies that include Nordstrom, Burberry, Estee Lauder, Shiseido, Canada Goose, Adidas, L'Oreal, Campari, Pepsi, and Google.
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Head Of Culture MarketingMejuriNew York, Ny, Us
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Strategist & CuratorRevisionary 2021 - PresentSTUDIO :: a trend strategy studio leveraging inclusivity-informed cultural foresight to inspire creative concepts and build brand relevance+SPACE :: a curated discovery space centering BIPOC creators to reframe our aesthetic vision and decolonize what we deem aspirational -
Head Of Trends & Cultural Insights • Fashion OfficeNordstrom 2022 - 2024Seattle, Washington, UsAs part of Creative Merchandising, the Fashion Office provides trend research & direction to align design, merchandising, and marketing teams. My multi-faceted role led cultural macrotrend research driving annual creative strategy, ad-hoc trends & insights reports supporting key business initiatives (i.e. young customer), and seasonal color + concept direction to inspire & guide product design & buying teams across fashion & beauty categories. -
Strategy Director • FuturesConsulting By Kantar 2018 - 2021London, GbKantar Futures produces leading edge trend forecasting content with a global vision, based on proprietary consumer data. The Cultural Insight & Strategy team takes this a step further, utilizing applied semiotic analysis to help brands identify unique opportunities that sit at the intersection of trends, strategy, and culture. Clients included Burberry, Shiseido, Unilever, L'Oreal, Campari, Pepsi, and Google. -
Strategy Lead • Brand & CreativeSpring Studios 2017 - 2018London, Nw5, GbSpring Studios is a creative agency catering to the fashion, beauty, and luxury industries. Clients included Mulberry, Kiehl's, Estee Lauder, American Ballet Theatre, and Canada Goose. -
Trend Forecaster • Fashion OfficeNordstrom 2015 - 2017Seattle, Washington, UsThe Nordstrom Fashion Office tracks culture and style to deliver commercially relevant trend forecasts that align the company's fashion point-of-view with its strategic business goals. Categories of focus included Women's Apparel, Accessories, and Beauty.
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StrategistThe Upside®, A Certified B Corporation® 2014 - 2015London, England, GbThe Upside is a London-based brand innovation studio. Clients included Adidas and Liberty London. -
StrategistSpring Studios 2013 - 2014London, Nw5, GbSpring Studios is a creative agency catering to the fashion, beauty, and luxury industries. Clients included Mulberry, Kiko Milano, and Unilever.
Anu Lingala Skills
Anu Lingala Education Details
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Royal College Of ArtHistory Of Design -
Cornell UniversityFashion Design & Management
Frequently Asked Questions about Anu Lingala
What company does Anu Lingala work for?
Anu Lingala works for Mejuri
What is Anu Lingala's role at the current company?
Anu Lingala's current role is Head of Culture Marketing.
What is Anu Lingala's email address?
Anu Lingala's email address is an****@****ing.com
What is Anu Lingala's direct phone number?
Anu Lingala's direct phone number is +191749*****
What schools did Anu Lingala attend?
Anu Lingala attended Royal College Of Art, Cornell University.
What are some of Anu Lingala's interests?
Anu Lingala has interest in Research, Live Music, Baking, Films, Reading, Photography, Painting, Art Nouveau And Art Deco Design, Vintage Clothing, Drawing.
What skills is Anu Lingala known for?
Anu Lingala has skills like Trend Analysis, Concept Design, Strategy, Fashion Design, Indesign, Marketing, Illustrator, Graphic Design, Research, Fashion, Styling, Fashion History.
Who are Anu Lingala's colleagues?
Anu Lingala's colleagues are Amjad Ahmad, Maura Fuentes, Katelyn Abbott, Francesca Little, Carly Caira (Watson), Rachel Delgadillo, Brianna Beers.
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