Senior Director Of Go-To-Market Business Systems & Product Leader
Campbell, Ca, Us
Led the company through 4 phases of growth:(1) Move up market to win in commercial (mid-market) segment across 5 countries(2) Move up market to win through complex channel: referral, master agents, and 2-tier distribution(3) Support the company's migration to a platform play: meetings, voice, embedded APIs, contact center(4) Migrate from Telco to SAAS based sales motion, billing, pricingResponsible for building and scaling business applications:(1) Owned prioritization process for Business Applications initiatives across all selling motions: direct, channel, self-service, all countries (2) Migrated company from project based to an outcomes based approach to prioritization(3) Built a team of 25 from scratch. 100 developers onshore/offshore(4) Secured funding from three CFOs totaling $20+ million(5) Migrated team from Business Analysts to Product Owners for Sales Enablement, Partner Enablement, and Marketing Enablement tracksKey Projects:-Led migration to Salesforce from Oracle: lead to cash, web to cash, search to cash-Built sales and marketing processes to support 30K leads per month, 400 orders booked per week-Secured funding for Apttus CPQ implementation, hired SI to support team through implementation -Migrate to Service Cloud, Omni routing, migrate company to lightning-Stand Up Data Lake powered by Treasure Data-Implemented Successfactors, migrate from ADP-Overhaul pro-services processes using Time Trade for 1st meeting bookings, Clarizen PSATechnologies Salesforce, QuipMarTech: Marketo, Openprise, Sixsense, Clearbit, Data.com, Outreach, Zoominfo, Hushly, LeanData, Leadspace, Lattice, SalesTech: Quip, Gong, LinkedIn, Partner technology: MindMatrix, Tipalti, Salesforce PRM, Impartner Support Technology: Service Cloud, Satmetrix, Omni routing, Distribution EngineProServices: Kimble, Clarizen, Time TradeData Lake: Treasure Data