I founded Hye with Laura Ristea, strategist. Hye is a branding studio with a particular interest in public work. We strive for clarity, simplicity and a human touch. Our work includes the identity for rising political party PLUS, a design system for the 2016 Ministry of Environment and a series of rising brands in vital industries like healthcare, wastewater treatment and technology. I also learned UI/UX and product design along the way.hyestudio.com

Working closer with strategy from a team managing position resulted in better understanding of the mechanics of branding. Work for clients including: Annabella, Symmetrica, Somaco, Glas Expert, Curious Minds, Allevo, Business Days, Novensys, Raureni, Briaris, Senator Wine, Austral, Promoterm.

The place I learned what craft means in packaging. I worked for the biggest possible clients in FMCG: P&G, InBev, Philip Morris, Coca Cola. I'm still proud of the work for Jelen Pivo, one of the two biggest Serbian beer brands.

Got in touch with the world of branding and how design can help in managing perceptions about a company or product. I started as a Designer and grew from there to Senior and to Group Creative Director. Work for clients including: CEC Bank, Domo, Fabryo, Savana, Duraziv, Metropotam, Voicu Filipescu, Fragedo, Tetra Pak, Akta, Ygrec, Patria Credit, Ventrust.

From photo retouching to printing techniques, from illustration to CSS, from flash animation to full websites, Chrysopeea was a playground for learning how to build identities. Clients: RCS&RDS, Digi, iQuest, Apicom, Romaqua, Tusnad.