Alongside my corporate role, I am the founder of Redhead Whiskey, an entrepreneurial venture that embodies my passion for whisky. In just two years, I have built Redhead Whiskey into a recognized brand, offering exclusive whisky clubs in multiple locations, private tastings, and immersive Prohibition-era tours in New York City. My work with Redhead Whiskey is driven by a commitment to connecting people through rich, shared experiences, all while growing a dedicated online community and expanding our reach through strategic content and social media engagement.

Since joining the company in 2018, my initial focus was on building a robust social media presence and fostering a strong community among our retail partners across the U.S. In 2020, I seized the opportunity to launch and develop our DTC channel, taking charge of everything from website development on Shopify Plus to integrating advanced CRM systems like Klavyio and Lexer. Through strategic planning and hands-on execution, I grew the DTC channel to account for 50% of the company's revenue, with sales projected to cross 8 digital this year.I currently oversee all aspects of our marketing operations, including organic and paid media, content creation, community engagement, and operational processes. My expertise in organic marketing has led to above-industry-average open and click rates, while my paid media strategies have successfully driven high ROI across platforms such as Facebook, Instagram, YouTube, and Google. Additionally, I built and optimized our Amazon store, which will soon be managed by my team.

As the founder of The Social Chameleon, I specialized in providing tailored digital marketing solutions for startups, non-profits, and mid-sized companies. My mission was to help brands build, launch, and manage successful digital campaigns that drive growth and engagement.I have had the privilege of working with a diverse range of clients, including Splacer, NICE Systems, Nanit, Roni Rabl Inc, Cybereason, TrialJectory, Real Estimate, DC Finance, MeeGenius, BannerPlay, KIDDOapp, and MyChild'sCancer, among others.Key Expertise:Digital Marketing Strategy: Comprehensive research, planning, and management of digital marketing strategies that align with business goals.Campaign Execution: Expert in planning and executing online campaigns across major platforms, including Facebook and Google, delivering measurable results.Community Engagement: Proven ability to build and nurture engaged online communities that foster brand loyalty and advocacy.Website Management: Skilled in designing and managing websites, with deep expertise in WordPress and a strong enthusiasm for Shopify.Email Marketing: Design, plan, and manage targeted email marketing campaigns using tools like Mailchimp and Remarkety, optimizing for high engagement and conversion.Social Media Management: Expertise in planning and managing social media channels—owned, earned, and paid—to maximize brand visibility and interaction.Google Ads: Proficient in leveraging Google Ads to drive targeted traffic and conversions.Personal Branding: Helping professionals and entrepreneurs enhance their personal brand presence online.

Senior Product Manager for Martindale-Hubbell Connected and Lawyers.com, focusing on Social Media in the Legal Industry. Martindale.com and Martindale Connected are the go-to source for professional/peer-to-peer networking and thought-leadership in the legal community. An unsurpassed information hub of legal professionals, blogs, robust topical discussion groups and global forums for idea exchange, building a global network, and working smarter, faster and further. Connected links the global legal community, providing resources and the industry's largest lawyer database, putting them into the work stream and networks of legal professionals everywhere.Awards:* 2010 Social Media Marketing B2B Magazine award for Best Closed Community* 2009 Silver Award for Legal Technology Collaboration Tools http://bit.ly/LTN2009* 2010 SIIA CODiE Award Finalist in the Best Social Networking Solution * 2010 SIIA CODiE Award Finalist for Best Online Directory in the Business Leads Service categories* 2010 BtoB Magazine Social Media Marketing Award for Best Closed Community.* 2013 Top Honors in the National Law Journal survey in the Integrated Law Firm Marketing category.

Developed online content strategies for the non profit, education and retail industries.

Project managed the formation and implementation of a lifestyle magazine that was introduced as part of premium online banking service.

* Online Community Management of IOL’s Leisure, Music, Culture, Spirituality and Kids virtual communities that gained a reputation as Israel’s center of knowledge.* Responsible on around 150 Communities * Recruited, Trained and Managed Community Managers for each community