• Oversaw digital marketing and content strategy across global digital channels, brand websites and digital content hubs, for 3 luxury brands. • Forged strong partnerships with key members of internal and external teams and stakeholders including global brand & marketing, digital, legal, property stakeholders, field and continent organizations, agency partners.• Responsible for managing budgets upwards of $1M and overseeing project timelines.• Executed The Ritz-Carlton digital content hub redesign and directed the internal team through project lifecycle from design to build. • Orchestrated content strategy for The St. Regis website to optimize and improve user experience. • Defined new workflows to optimize, organize and improve content strategy processes across multi-disciplinary teams.• Led launch of the JW Marriott brand and Spanish websites and managed post-launch maintenance.• Produced JW Food & Wine festival promotional site build generating nearly 100k visits and $240k in bookings within 6 months.• Supported the Director of Digital & Social Marketing on the global brand plan development, execution, and measurement.

• Coordinated linear digital project lifecycle including account management, scoping, budget forecasting, team resourcing and leading cross-disciplinary teams to deliver high quality products. • Delivered on project requirements and stakeholder goals, acted as an extension of their team through strong relationship building, critical-thinking, strategic guidance and cross-departmental collaboration to drive successful products.• Ensured all project deliverables met Marriott digital, editorial and accessibility standards for system design, implementation and production.• Key projects: supported migration of SPG brand websites and maintenance, spearheaded digital product development for continent team, organized Marriott Bonvoy’s new brand voice integration across all off-platform websites, executed Sheraton’s new brand voice across digital touchpoints, oversaw 18 brand Career websites builds, produced Corporate Social Responsibility website build.

• Cultivated the agile delivery and execution for mobile application development, ensuring and facilitating effective team communication and collaboration. • Evaluated customer insights in order to improve user experience. • Worked with cross-functional teams to accommodate rapid change and deliver work under tight deadlines.• Responsible for monitoring project scope, timeline, and $1M+ budget while keeping key stakeholders informed of project status and spend. • Supported team by creating SOWs, managing resources, financial reporting, and general program support. • Built and managed relationships with clients at Verizon and USPS.

• Interactive project and account management focused on web, mobile, and experiential campaigns from conception through planning, development, testing and launch.• Managed design and development resources both internal and at external agency partners.• Worked closely with the executive team on business development opportunities by developing project scopes, creating budgets and preparing and participating in client-facing pitches. • Built strong relationships with clients and internal team members through goal setting, problem-solving, timely and professional communication. • Helped define and implement project management best practices (documentation, methodology, etc.).• Built and managed relationships with clients at Facebook, Instagram, Sungard, Deloitte, E3, Octagon, Cycle Technologies, William Grant & Sons, Capital One Digital.

• Led website strategy and digital marketing efforts for a diverse portfolio of clients consisting of branded and independent luxury hotels, Convention and Visitors Bureaus (CVB), and Destination Marketing Organizations (DMO). • Managed responsive website design and builds, digital content strategy, and website maintenance. • Built, deployed and A/B tested email-marketing campaigns to drive revenue and increase brand awareness. • Pitched and executed marketing creative concepts for various campaigns resulting in increased website traffic and revenue. • Analyzed website performance metrics through the assembly and delivery of monthly and quarterly reports. • Built strong client relationships through proactive communication and delivering on client goals. • Led and collaborated with a support team of designers, developers, and web analysts. • Attended trade-shows for business development opportunities, relationship building, and market research. • Supported onboarding efforts and mentorship of new team members.Clients included: Marriott, Hilton, IHG, Starwood brand properties

• Responsible for supporting numerous clients by providing proactive and timely research, specialized training, account maintenance, and building long-term relationships to ensure a high level of satisfaction that led to product renewal. • Created marketing campaigns focused on client outreach to highlight new products and upcoming events via e-mail and phone. • Supported in recruiting, interviewing, onboarding, and mentorship of new team members.Achievements: • Managed 90+ client relationships, ranging from small businesses to global corporate leaders• Achieved a client retention rate of over 90% year over year• Attended Federal and State & Local Executive Breakfast Conferences and Contract Teaming Seminars

• Responsible for engaging C-level IT executives at small businesses on the unique value of joining the CEB membership through a consultative sales process. • Advised decision-makers of best practices business solutions to solve their most pressing challenges. • Created lead generation campaigns to prospect and build new business and maintained CRM database. • Led cross-functional team and presented sales demonstrations on-site and virtually using WebEx and Go-to-Meeting. • Supported in onboarding and mentorship of new associates and coached tenured associates on strategies for challenging prospective clients. Clients included: GE Capital, IBM, AmerisourceBergen, RIM, MIT Achievements: • Promoted to Associate Director as a result of consistent performance in lead generation as a Senior Marketing Associate, completion of the 6-week intensive sales and marketing boot camp, and passing the one-on-one sales and marketing evaluation administrated by the CMO. • Promoted to Senior Marketing Associate, an exclusive role to manage the lead generation strategy for the largest and most difficult Fortune 500 client prospects, as a result of securing over 150 meetings with senior finance executives at Fortune 1000 companies using various lead generation strategies. • Supported Associate Director toward exceeding a goal of $1.5 million, assisting in all aspects of the marketing strategy.• Consistently exceeded quarterly and yearly sales goals and qualified for marketing incentive trips from 2005-2006.