Ali Ortac Email & Phone Number

Budapest, Hu

Budapest, Hungary

İstanbul, Türkiye

• Responsible for E-commerce Channel, Bricks&Clicks and Digital Sales Strategy• Set company-wide strategies for Online business and implemented them• Designated Company's Digital Strategy for the next 5 years• Leading and nurturing 6 direct reports (increase from 2 direct reports in 2021)• Realized +130% growth vs. last year, while keeping profitability in check and gaining market share• Responsible for 300m+ annual turnover• Increased Henkel market share in Black Friday… Show more • Responsible for E-commerce Channel, Bricks&Clicks and Digital Sales Strategy• Set company-wide strategies for Online business and implemented them• Designated Company's Digital Strategy for the next 5 years• Leading and nurturing 6 direct reports (increase from 2 direct reports in 2021)• Realized +130% growth vs. last year, while keeping profitability in check and gaining market share• Responsible for 300m+ annual turnover• Increased Henkel market share in Black Friday (November) 2 years in a row, 5,5 ppt increase in 2020 and +2,6 ppt increase in 2021• Reduced distributor logistics costs by 45%• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs• Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers• Increased profit margins by effectively controlling budget and overhead and optimizing product turns• Exceeded sales quotas and increased profitability through effective sales strategy and business planning• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue• Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives• Collaborated cross-functionally with regional & global teams to maintain consistent message and experience Show less

Istanbul, Turkey

• Responsible for West Marmara Region (Istanbul European side, Edirne, Kırklareli, Tekirdağ, Balıkesir, Çanakkale)• Responsible for full P&L in the Region• Managed 2 distributors in 6 cities in West Marmara Region, led a team of 6 Henkel payroll direct reports and 10 indirect sales representatives• Responsible for 100m+ annual turnover• Applied route to market strategy and drove team to adapt new way of working• Developed strong relationship with key customers and agreed… Show more • Responsible for West Marmara Region (Istanbul European side, Edirne, Kırklareli, Tekirdağ, Balıkesir, Çanakkale)• Responsible for full P&L in the Region• Managed 2 distributors in 6 cities in West Marmara Region, led a team of 6 Henkel payroll direct reports and 10 indirect sales representatives• Responsible for 100m+ annual turnover• Applied route to market strategy and drove team to adapt new way of working• Developed strong relationship with key customers and agreed with customers on joint business plans• Developed strong relationship with distributor management and sales representatives, rose awareness, ensured required trainings fulfilled in order to facilitate proper execution of sales plans• Exceeded targets by building, directing and motivating high-performing sales team• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings• Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships• Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team Show less

Istanbul, Turkey

• Responsible for all Local Key Accounts in Marmara Region & A Global Drugstore Customer• Management of 4 direct reporting Key Account Managers• Redesigned Local Account GTM Strategy for a healthier business• Responsible for 75m+ annual turnover and 12 Direct Clients• Realized growth and profitability increase over Company average