- Conducted extensive market research to identify target demographics, market trends, and customer preferences.- Performed competitor analysis to assess the strengths and weaknesses of competing brands and develop strategies to differentiate DEOC Cosmetics.- Identified potential partnerships and negotiated deals with on-ground stores and online platforms to expand the brand's distribution network.- Successfully finalized agreements with resellers, distributors, and retailers to establish new sales channels and increase market reach.- Collaborated with the marketing team to develop and implement effective marketing strategies, including advertising campaigns, social media initiatives, and influencer partnerships.- Provided innovative ideas and suggestions to enhance the company's website, focusing on user experience, design, and customer engagement.- Organized and executed on-ground events in bazaars and other locations to promote brand awareness, engage with customers, and drive sales.- Developed strong B2B relationships by actively engaging with business partners, attending industry events, and participating in networking opportunities.- Maintained a customer-centric approach, ensuring effective B2C interactions and consistently seeking ways to improve customer satisfaction.- Demonstrated a strong drive for success and a continuous desire to achieve more, consistently seeking new opportunities to grow the brand and enhance its market position.

• Developed growth strategies and plans focused both on financial gain and customer satisfaction as well as increasing client base• Managed and retained relationships with existing clients• Created business proposals to help clients understand how can these products satisfy their needs.• Conducted market research and analysis to identify new business opportunities and stay ahead of industry trends.• Worked closely with the marketing team to develop and execute effective marketing campaigns that supported sales objectives.• Launched special offers for senior customers in order to maintain customer/client retention.• Developed new marketing ideas for the marketing team to implement by using mainly the pull and push marketing strategy. • One of the examples of what was used in the pull marketing strategy is, advertising eye-catching advertisements for millennials and Gen X to encourage their kids to learn in a fun environment.• Further examples used for the push marketing strategy is, a mixture of the usage of paid advertising channels, direct mail and telemarketing but most importantly the referral program and having the sales team attend events within the targeted segments.

• Developed and improved upon existing marketing strategies• Monitor market trends, analysis consumer markets activities to identify opportunities• Created compelling content such as blog posts, social media posts, and email campaigns that generated engagement and increased brand awareness among target audiences.• Executed successful social media marketing campaigns across platforms such as Facebook, Instagram and Twitter• Assisted in the designed graphics and visual content for use in marketing campaigns and on the company website, resulting in increased engagement and brand awareness.• Managed PPC advertising campaigns across platforms such as Google Ads and Facebook Ads• Collaborated with internal and external teams in order to ensure alignment, consistency and delivery is set in time.

• Monitored online customer feedback and be the main point of contact for all internal website queries.• Created & implemented tactical offers to support specific services and target specific markets.• Responsible for creating high lead converting landing pages, news articles and keyword rich pages with SEO implementation through IT department.• Assisted in day-to-day management of PPC campaigns as well as SEO strategy implementation & monitoring.• Monitored and analyzed campaign performance using analytics tools, drawing insights and making data-driven optimizations to improve campaign effectiveness.