Aliou Ardo Sow Email & Phone Number

• Managing product development projects from start to finish, independently and/or as part of a teamdevelopment projects, from the UX/UI phase through to production launch• Manage the design team• Collaborate and interface effectively with project stakeholders:client, Product Owner, developers, etc• Ensure an agile stance in the management of assigned projects• Carry out user research and testing• Create navigation paths to optimise the user experience• Guaranteeing the quality of the product delivered, both in terms of its design (UI) and ergonomics (UX)• Analyse data to improve the adoption of our products by our users• Maintain and develop our Design System• Carry out strategic intelligence and share it with the rest of the team• Develop and evangelise the Design culture internally and among our users(training, development of methodologies, capitalisation, etc)

• Master the many possibilities offered by an interactive site (layout, graphic presentation, navigation, ergonomics, etc)• Manage the design team • Capture the attention of web users through their ability to combine text and images in all the content they create.• Regularly update the content of web platforms to ensure that the site is constantly new content on the site.• Respecting and ensuring respect (by the rest of the Design team) for the Paps graphic charter across all platforms• Transfer the elements to the technical teams (in-house: webmasters, or external service providers) to integrate them and put them online.• Planning and defining all UX/UI projects and working with the various trades (PO, PM, designers, developers, etc)• Monitoring the quality of customer journeys and the coherence and consistency of the various customer relations with the support of the Customer Performance team• Defining KPIs and reporting tools to track and monitor activities in order to measure the effectiveness of the actions and processes implemented• In general terms, ongoing identification of the changes needed to the customerand the associated improvement projects

Dakar, Sénégal

• Daily health-check and maintenance of the website and app to ensure quality and user experience• Coded pages for each campaign• Drive the optimization of overall Conversion Rate and key Onsite KPIs across all devices and Onsite channels - desktop, mobile and app• Owning the website front end from A-Z and Eye for small details, everything on website.• Generate and share weekly report with Merchandising team to include actionable takeaways, risks and opportunities from a trend, financial and brand perspective• Monitor, analyse, optimize and report on performance of campaigns and key learnings to maximize results• Track key business indicators and ensure regular reporting and feedback with high value-added analysis.• Proactively monitor product and category performance, recommending new strategies to drive business performance

Dakar

• Interpret design briefs in terms of requirements and needs - and produce visuals/videos in a fast response time• Design all digital assets, e.g. website, web applications, advertising, banners, social media and other digital media• Design all offline assets, e.g. Billboard, Oriflamme, Catalogue etc• Design, layout and formatting of marketing and communication materials across the organization• Prepare drafts and ideas for shared campaigns• Modify final templates to provide feedback and obtain full approval

Dakar

• Design all digital assets, e.g. website, web applications, advertising, banners, social media and other digital media• Design all offline assets, e.g. Billboard, Oriflamme, Catalogue etc• Interpret design briefs in terms of requirements and needs - and produce visuals/videos in a fast response time• Create websites of A – Z Front-End & Back-End