Develop rich, compelling, and compliant content via internet-based research into complex subjects (disease states, advocacy, biopharma activity, digital best practices and others). Build engagement with patient community to uncover valuable insights that 1) inform brand strategy, and 2) connect clients to the patient community. Develop iterative social media and digital strategies for audience development, objective and KPI setting, content planning, site mapping, site tagging, and information architecture.

Drive successful journeys for clients, measured by both NPS score and gross revenue retention/expansion. Work closely with cross-discipline teams including Project Managers, Designers, Writers, UXers, Engineers, and Systems to deliver outstanding client service in an insightful style. Bring the voice of clients to 10up to identify risks, escalate issues, and properly communicate/set expectations with the team. Measure, report, and analyze account health in order to optimize client journey iteratively through innovative practices focused on driving adoption, retention, and expansion. Identify and cultivate internal and external practices that scale across a growing team.

Clients: California Department of Corrections & Rehabilitation, California Department of Health Care Access & Information, San Francisco Employees’ Retirement Fund, California State Library, California Department of Motor Vehicles, California Association of Hospitals & Healthcare Systems, University of California Davis, Northeastern University, Edelman, Rover, Hour Media

Design, build and manage WordPress websites and content (graphics, strategy, copywriting), as well as create and manage the accompanying social media channels, for the Foodie Tout suite of companies and clients.Samples: foodiemedia.com, purveyorskitchen.com, foodiedaily.com, purveyorspantry.com (all sites archived after business closed)

Certified in Front-end Development at thinkful.com (HTML, CSS, JavaScript) and Multi-media Art & Design (Advanced Adobe Creative Suite) at Sierra College. Freelance: kihonmedia.com (strategist, graphic designer for content marketing), vmsaonline.com (co-copywriter, strategist, WordPress designer/developer), unitedbakery.com (co-copywriter, strategist, WordPress designer/developer)

Specialized in the fine (and challenging) art of simultaneously building long-term brand awareness while generating immediate return on advertising investment. Our strategy was to fold direct response tactics into traditional branding campaigns -- a formula that gave clients the biggest bang for their buck.Brands: Cash4Gold, Humane Society of the United States, St. Jude Children’s Research Hospital, DirectBuy, LifeLock, uSell, MaxClarity, ReadyBox, eHealthInsurance.comAwards/Recognition:* LifeLock "Freeze Frame": Winner, 2011 ERA Best Short Form, DR Corporate Branding. * MaxClarity "The Zone for Straight Talk About Acne": Winner, 2011 ERA Best Long Form, U.S. Hispanic. * Cash4Gold “Gold Rush”: Ranked #2, 2009 Top 10 Lead-Generating Spots in Jordan Whitney’s Program Rankings.

BMCLed branding and marketing efforts on residential and commercial properties, my favorite being Stone Castle Vineyard as it required extensive product evaluation. Properties: Mountain Top Estates, Pleasant Ridge Plaza, Somers Estates, Twin Ponds Estates, Stone Castle VineyardMad Dogs & EnglishmenWrote print, radio, online and TV copy for an ad boutique known for its wry sense of humor. When I wasn’t writing, I was brainstorming new concepts with the rest of the Creative Department and our team of poorly behaved dogs. Brands: Atkins, Acting Studio, Moviefone, Canadian Club Whiskey, Animal Care & Control NYCD'ArcyOrchestrated a smooth flow of communication between the client and ad agency. As the agency’s gatekeeper, my top priorities were ensuring cohesive team vision from all departments and communicating that vision accurately to the client. Vigilant attention to detail was the glue that held us together. Brands: Sprint, Proctor & Gamble (Swiffer, Vicks, Always)