Founder of "Entirely Social," a boutique social media marketing agency that I established back in 2010. Over the years, I have had the privilege of managing numerous social media and e-commerce projects for various brands. My experience includes activating more than 150 brands online and skillfully handling thousands of social media advertising campaigns for both B2B and B2C clients on platforms such as Facebook, Instagram, Twitter, YouTube, and Google Ads.Throughout my journey, I have been actively involved in shaping the social media marketing strategies of different brands. This involvement encompasses brand activation, content marketing, growth hacking, targeted advertisements, and implementing effective e-commerce solutions.I also provided consulting for businesses, providing invaluable insights into digital, e-commerce, and social media marketing strategies. My primary goal was to help these businesses generate B2B leads and drive B2C conversions.Before my current ventures, I successfully launched "groupado," a daily deals company that experienced phenomenal growth and, ultimately, got acquired.Was also a part of the senior management team at Wateen Telecom developing high level business strategies in VAS as Head of Vas & Portals. Responsibilities included complete VAS product lifecycle management and P/L. Was spearheading one of the biggest infotainment e-commerce portal in Pakistan that played a pivotal role in enabling a unique digital lifestyle experience for broadband users. Besides VAS also looked after a new interactive media initiative channel at Wateen. Have been a part of some exciting mobile and web start ups from strategy to roll out.Specialties: Over 25 years of successful Multi-Industry and Multi-Functional experience spanning International assignments encompassing, Information & Technology, e-commerce, Social Media Strategy, Telecommunication-Media-Technology, as well as Sourcing, Manufacturing & Trading. Expertise includes Strategy, Business Development, Product Development, Life Cycle Management, Business Planning, Deal Structuring, Negotiations, New Business Establishment and Cross-Functional Teamwork.